The Product Marketing Manager - Clinical Oncology is responsible for managing and driving outbound marketing activities for company's clinical Oncology portfolio. The person in this role will be a member of the team of global product marketing managers with a responsibility for on-market products. This role will include building outbound marketing content and campaigns, prioritize suggested activities and drive efforts aligned to the company strategy for the market. The position will include coordination with all of company’s regional marketing teams to ensure standardized global messaging and requires deep understanding of regional healthcare differences. The role will include working cross functionally with different stakeholders from product management, product development, medical affairs, market access, and market development to ensure strategies are aligned across groups and executed in-step with other programs. This position may also work with various external partners to support company’s end-to-end, clinical marketing strategy. A good understanding of the NGS market and the precision medicine landscape is essential for the success of this individual.
Requirements
- Ability to present and influence internally and externally with customers, KOLs, etc.
- Ability to work collaboratively across functions in the organization, including (but not limited to) R&D, FP&A, Market Development, Product Management, Medical Affairs, Regional Marketing, Sales, and Corporate Support Functions.
Experience/Education
- BS or MS in scientific discipline required, MBA preferred with 5+ years of experience
- Experience with oncology testing and precision medicine
- Experience with NGS/molecular testing/bioinformaitics preferred
- Experience marketing to molecular diagnostic laboratories, health care providers a nice to have
- Strong analytical skills and ability to connect detailed analysis to larger strategy
- Demonstrated effective collaboration in matrixed or highly cross-functional business settings
- Demonstrated track record of delivering effective and strategic marketing plans for products on market
- Clinical product marketing experience preferred