Communications Specialist

Job Summary:

A Communications Specialist plays a crucial role in ensuring clear, consistent, and engaging communication within an organization. They develop and manage communication strategies, create content, and facilitate dialogue between leadership and employees to drive engagement, alignment, and company culture

Key Responsibilities:

• Develop and execute communication strategies to enhance employee engagement and organizational transparency.
• Create, edit, and distribute newsletters, emails, presentations, and intranet content.
• Collaborate with leadership and HR to ensure consistent messaging aligned with company values and goals.
• Manage communication channels, including digital platforms, town halls, and employee events.
• Gather employee feedback and analyze communication effectiveness to refine strategies. Develop and implement a comprehensive social media strategy aligned with business and marketing objectives.
• Design and execute e-newsletters and email marketing campaigns
• Develop and execute new ideas to spread GSHH massaging and brand awareness
• Ensure marketing materials and event displays are up to date and aligned with brand standards.
• Collaborate with appropriate staff to ensure that GSHH’s website content reflects current GSHH messaging, brand image and adheres to GSUSA graphic guidelines
• Manage and maintain brand presence across social media platforms (Facebook, Rallyhood, Instagram, LinkedIn, TikTok, etc.), ensuring consistent voice, messaging, and branding.
• Plan, create, and curate engaging content, including text, images, videos, and interactive formats, to enhance audience engagement.
• Monitor social media trends, competitor activity, and industry developments to inform strategy and content.
• Engage with online communities by responding to comments, messages, and mentions in a timely and professional manner.
• Collaborate with Departments to align communication efforts with broader company initiatives.
• Track and analyze key performance indicators (KPIs) using analytics tools to measure success and optimize future strategies.
• Manage social media campaigns to support membership and revenue growth
• Ensure all social media activities comply with industry regulations, brand standards, and best practices.
• Participation in all large-scale events i.e. Volunteer Conference, Cookie pick-up, Higher Award Celebrations
• Photography during summer camp sessions and large-scale events

Qualifications & Skills:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field (or equivalent experience).
• Experience with email marketing tools such as Salesforce Marketing Cloud, Constant Contact, etc.
• Experience working with website hosting platforms such as Adobe Experience Manager, Wordpress, Squarespace, etc.
• 3-5 years of experience in social media management, digital marketing, and content strategy.
• Strong understanding of social media platforms, algorithms, and emerging trends.
• Excellent writing, editing, and storytelling skills with a keen eye for brand voice.
• Proficiency in social media management and analytics tools.
• Experience with content creation tools such as Canva, Adobe Creative Suite, or similar platforms.
• Ability to analyze data and translate insights into actionable strategies.
• Strong organizational skills with the ability to manage multiple projects and deadlines independently.
• Experience with paid social media advertising and influencer partnerships is a plus.

Work Environment:

• Must be able to work flexible hours, including evenings or weekends for live events and campaign launches.