Meditology
Job Title: Sales & Marketing Operations Analyst
Location:
[Hybrid - Atlanta, GA]
Job Type:
Full-Time
About Us
CORL Technologies is a leader in third-party risk management, dedicated to helping healthcare organizations mitigate cybersecurity risks. We are seeking a
Sales & Marketing Operations Analyst
to optimize our HubSpot processes, improve lead attribution, and drive revenue operations efficiency.
As a career destination for individuals in the healthcare, cybersecurity, risk, and product development ecosystems, we provide a unique opportunity to solve one of the healthcare's most pressing cybersecurity challenges in a way that is practical, valuable, and highly differentiated. Join us as we continue to build our bold vision for TPRM through a powerful blend of technology and expertise. Role Overview
As the
Sales & Marketing Operations Analyst , you will play a critical role in managing and optimizing our HubSpot CRM to ensure seamless lead tracking, accurate attribution, and effective contact management. You will work closely with the
Chief Revenue Officer (CRO) and Chief Marketing Officer (CMO)
to maintain CRM data and execute database outreach initiatives. This role will support the sales team with process and deal optimization while assisting marketing with rigorous attribution reporting and campaign management. The ideal candidate will possess a strong understanding of HubSpot functionality, sales methodology, automation best practices, and a proactive attitude toward problem-solving. Key Responsibilities
Lead Attribution & Tracking:
Implement and refine lead attribution models within HubSpot to measure marketing effectiveness and ensure proper revenue alignment.
CRM & Contact Management:
Maintain data integrity in HubSpot, optimize segmentation strategies, and enhance automation for better lead nurturing.
Revenue Operations:
Support alignment between marketing and sales teams by managing lead handoff processes, pipeline forecasting, and conversion tracking.
HubSpot Optimization:
Oversee HubSpot implementation, troubleshoot issues, and enhance integrations with other tools (e.g., Salesforce, Google Analytics, etc.).
Reporting & Analytics:
Create and maintain dashboards, reports, and data visualizations to track KPIs, campaign performance, and sales funnel efficiency.
Detailed Revenue Reporting:
Develop in-depth revenue reports within HubSpot, providing actionable insights to sales and marketing teams.
Support Sales Cycle:
Assist sales teams with CRM data insights, automation, and process improvements to streamline the sales cycle and improve conversion rates.
Email Segmentation & Creation:
Develop and execute targeted email campaigns using segmentation strategies within HubSpot.
Process Automation:
Design and execute automated workflows in HubSpot to improve efficiency and lead engagement.
Cross-Functional Collaboration:
Work with marketing, sales, and customer success teams to ensure HubSpot aligns with overall business objectives.
Qualifications & Skills
3+ years of experience managing HubSpot CRM
with a strong focus on lead attribution, contact management, and revenue operations.
Experience integrating HubSpot with third-party tools (e.g., Salesforce, Zapier, Google Analytics).
Understanding of B2B marketing and sales processes, including demand generation and account-based marketing (ABM).
Ability to work independently and cross-functionally in a fast-paced environment.
Proven experience as a HubSpot Administrator or in a similar role, with a strong understanding of HubSpot CRM, Marketing Hub, Sales Hub, and Service Hub.
Solid grasp of sales and marketing principles and best practices.
Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Detail-oriented with a focus on data accuracy and process efficiency.
Effective initiative prioritization that drive organizational success.
Preferred Qualifications
HubSpot certifications in Marketing Hub, Sales Hub, or Revenue Operations.
Experience with SQL, data visualization tools (e.g., Looker, Tableau), or scripting for automation.
Knowledge of additional CRM platforms (e.g., Salesforce, Marketo, Pardot) is a plus.
Experience in the healthcare industry or working with healthcare clients.
What We Offer
Competitive salary and performance-based incentives
Health, dental, and vision benefits
401(k) plan
Remote work flexibility
Professional development opportunities
Collaborative and innovative work environment
Parental leave and disability coverage
Location:
[Hybrid - Atlanta, GA]
Job Type:
Full-Time
About Us
CORL Technologies is a leader in third-party risk management, dedicated to helping healthcare organizations mitigate cybersecurity risks. We are seeking a
Sales & Marketing Operations Analyst
to optimize our HubSpot processes, improve lead attribution, and drive revenue operations efficiency.
As a career destination for individuals in the healthcare, cybersecurity, risk, and product development ecosystems, we provide a unique opportunity to solve one of the healthcare's most pressing cybersecurity challenges in a way that is practical, valuable, and highly differentiated. Join us as we continue to build our bold vision for TPRM through a powerful blend of technology and expertise. Role Overview
As the
Sales & Marketing Operations Analyst , you will play a critical role in managing and optimizing our HubSpot CRM to ensure seamless lead tracking, accurate attribution, and effective contact management. You will work closely with the
Chief Revenue Officer (CRO) and Chief Marketing Officer (CMO)
to maintain CRM data and execute database outreach initiatives. This role will support the sales team with process and deal optimization while assisting marketing with rigorous attribution reporting and campaign management. The ideal candidate will possess a strong understanding of HubSpot functionality, sales methodology, automation best practices, and a proactive attitude toward problem-solving. Key Responsibilities
Lead Attribution & Tracking:
Implement and refine lead attribution models within HubSpot to measure marketing effectiveness and ensure proper revenue alignment.
CRM & Contact Management:
Maintain data integrity in HubSpot, optimize segmentation strategies, and enhance automation for better lead nurturing.
Revenue Operations:
Support alignment between marketing and sales teams by managing lead handoff processes, pipeline forecasting, and conversion tracking.
HubSpot Optimization:
Oversee HubSpot implementation, troubleshoot issues, and enhance integrations with other tools (e.g., Salesforce, Google Analytics, etc.).
Reporting & Analytics:
Create and maintain dashboards, reports, and data visualizations to track KPIs, campaign performance, and sales funnel efficiency.
Detailed Revenue Reporting:
Develop in-depth revenue reports within HubSpot, providing actionable insights to sales and marketing teams.
Support Sales Cycle:
Assist sales teams with CRM data insights, automation, and process improvements to streamline the sales cycle and improve conversion rates.
Email Segmentation & Creation:
Develop and execute targeted email campaigns using segmentation strategies within HubSpot.
Process Automation:
Design and execute automated workflows in HubSpot to improve efficiency and lead engagement.
Cross-Functional Collaboration:
Work with marketing, sales, and customer success teams to ensure HubSpot aligns with overall business objectives.
Qualifications & Skills
3+ years of experience managing HubSpot CRM
with a strong focus on lead attribution, contact management, and revenue operations.
Experience integrating HubSpot with third-party tools (e.g., Salesforce, Zapier, Google Analytics).
Understanding of B2B marketing and sales processes, including demand generation and account-based marketing (ABM).
Ability to work independently and cross-functionally in a fast-paced environment.
Proven experience as a HubSpot Administrator or in a similar role, with a strong understanding of HubSpot CRM, Marketing Hub, Sales Hub, and Service Hub.
Solid grasp of sales and marketing principles and best practices.
Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
Detail-oriented with a focus on data accuracy and process efficiency.
Effective initiative prioritization that drive organizational success.
Preferred Qualifications
HubSpot certifications in Marketing Hub, Sales Hub, or Revenue Operations.
Experience with SQL, data visualization tools (e.g., Looker, Tableau), or scripting for automation.
Knowledge of additional CRM platforms (e.g., Salesforce, Marketo, Pardot) is a plus.
Experience in the healthcare industry or working with healthcare clients.
What We Offer
Competitive salary and performance-based incentives
Health, dental, and vision benefits
401(k) plan
Remote work flexibility
Professional development opportunities
Collaborative and innovative work environment
Parental leave and disability coverage