Jones Law Firm, PC
Sr. Marketing Manager & Operations Lead
Jones Law Firm, PC, Denver, Colorado, United States, 80219
This range is provided by Jones Law Firm, PC. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Considering making an application for this job Check all the details in this job description, and then click on Apply. Base pay range $100,000.00/yr - $135,000.00/yr Chief Growth Officer | 15+ Years in Scaling Companies | $1.5B Revenue Driven | Marketing, AI & Data-Driven Growth | Energetic & Passionate
About the Role Jones Law Firm is seeking a
strategic and execution-driven Marketing Manager
to oversee
marketing agencies, freelancers, and campaigns , ensuring alignment across multiple marketing channels. This role will lead
project execution, marketing technology optimization, campaign performance tracking, and brand consistency
while driving
lead generation and client engagement . The ideal candidate is
highly organized, data-driven, and proactive , with experience in
digital and traditional marketing, agency management, and marketing operations . If you thrive in a
fast-paced, results-oriented environment , are
curious and growth-minded , and have a
high level of comfort with the latest AI technologies , this is the role for you. Key Responsibilities
Agency & Freelancer Oversight
Manage and coordinate
multiple marketing agencies and freelancers , ensuring their work aligns with business objectives. Current Agencies & Freelancers: Paid Search & Social Agency
– Google Ads, Meta, LinkedIn. SEO Agency
– Content strategy, backlinking, and technical SEO. Social Media Specialist
– Organic content creation & engagement. Freelance Web Developer
– Website updates, landing pages, performance optimization. Freelance Graphic Designers
– Branding, creative assets, ad designs. Hold agencies accountable for
KPIs, performance reporting, and meeting deadlines . Act as the
primary liaison , ensuring seamless execution,
alignment with firm branding , and
effective lead generation strategies .
Campaign Strategy & Execution
Develop and execute
multi-channel marketing campaigns , integrating
SEO, PPC, social media, email marketing, and traditional channels (events, sponsorships, PR, radio, and TV ads) . Optimize
paid search, landing pages, and lead nurturing workflows
to improve conversion rates. Work with
internal teams and agencies
to create
high-converting ad creatives, blog content, case studies, and marketing collateral . Run
A/B tests
on ads, landing pages, and email campaigns to enhance performance.
Performance Tracking & Lead Management
Manage
Lead Docket (CRM)
to track
marketing-generated leads, pipeline status, and conversion rates . Maintain
real-time dashboards
to monitor
campaign performance, ad spend, website traffic, and lead quality . Analyze
Google Analytics, Lead Docket, and CallRail
data to measure
marketing effectiveness . Optimize the
marketing-to-sales handoff process , ensuring
100% lead tracking and follow-up .
Website & SEO Strategy
Work with the
SEO agency and freelance web developer
to improve
organic traffic, content strategy, and site performance . Oversee
website updates, technical SEO fixes, and new page development
to support
lead generation . Ensure
conversion tracking and user experience (UX) improvements
are implemented.
Event Planning & Sponsorship Activation
Coordinate
firm-hosted events, sponsorships, and community partnerships
to
increase brand visibility . Develop
pre-event and post-event marketing strategies
to maximize
attendance and engagement . Track
event ROI , including
lead generation and conversion impact .
Marketing Technology & Automation
Manage and optimize
Lead Docket (CRM), CallRail, and marketing automation tools . Implement
automated workflows
for
lead nurturing, intake follow-ups, and email marketing sequences . Ensure
seamless integration between marketing platforms and sales processes . Stay at the forefront of
AI-driven marketing solutions , integrating
emerging technologies
to enhance efficiency and innovation.
Project Management & Process Optimization
Use
Asana
to manage
marketing projects , ensuring campaigns stay on schedule and within budget. Streamline
marketing processes
by developing
Standard Operating Procedures (SOPs)
for campaign execution. Identify
inefficiencies and automation opportunities
to improve
productivity and reduce manual tasks .
Qualifications & Experience
5+ years
of experience in
marketing management, operations, or digital marketing . Strong knowledge of
digital marketing channels
(SEO, PPC, social media, email marketing, content marketing, radio, and TV ads). Experience managing
multiple agencies and freelancers
to drive
marketing outcomes . Proficiency with
Lead Docket (CRM), Google Analytics, CallRail, Asana, and marketing automation tools . Ability to analyze
marketing data and campaign performance metrics
to
optimize results . Strong
project management skills , ensuring campaigns and events are
executed effectively . Experience working in
fast-paced environments
with
multiple stakeholders and priorities . High level of comfort with AI-driven marketing technologies
and a
curious, growth-oriented mindset . Self-starter
with a
collaborative and proactive approach
to problem-solving. Key Competencies & Ideal Candidate Traits
Multi-Channel Marketing Expertise
Deep understanding of
paid and organic marketing strategies , with experience managing
PPC, SEO, social media, email, events, radio, and TV ads . Ability to
integrate multiple channels into a cohesive strategy
that generates
qualified leads .
Agency & Vendor Management
Skilled at
coordinating external agencies , ensuring
high-quality deliverables and strong ROI . Ability to
evaluate agency performance
and recommend
strategic optimizations .
Data-Driven & AI-Driven
Comfort with
marketing analytics, CRM data, AI tools, and performance dashboards
to track
ROI and optimize spend . Experience setting up
campaign tracking, conversion rate analysis, and attribution modeling .
Project Management & Organization
Strong
attention to detail
and ability to keep
multiple marketing projects on track using Asana . Familiarity with
campaign planning, execution workflows, and reporting structures .
Adaptability & Growth Mindset
Thrives in a
fast-paced environment
with
shifting priorities . Takes ownership of
marketing execution
without requiring
micromanagement . Curious and open to learning , always exploring new tools, trends, and AI applications.
Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Law Practice
#J-18808-Ljbffr
Considering making an application for this job Check all the details in this job description, and then click on Apply. Base pay range $100,000.00/yr - $135,000.00/yr Chief Growth Officer | 15+ Years in Scaling Companies | $1.5B Revenue Driven | Marketing, AI & Data-Driven Growth | Energetic & Passionate
About the Role Jones Law Firm is seeking a
strategic and execution-driven Marketing Manager
to oversee
marketing agencies, freelancers, and campaigns , ensuring alignment across multiple marketing channels. This role will lead
project execution, marketing technology optimization, campaign performance tracking, and brand consistency
while driving
lead generation and client engagement . The ideal candidate is
highly organized, data-driven, and proactive , with experience in
digital and traditional marketing, agency management, and marketing operations . If you thrive in a
fast-paced, results-oriented environment , are
curious and growth-minded , and have a
high level of comfort with the latest AI technologies , this is the role for you. Key Responsibilities
Agency & Freelancer Oversight
Manage and coordinate
multiple marketing agencies and freelancers , ensuring their work aligns with business objectives. Current Agencies & Freelancers: Paid Search & Social Agency
– Google Ads, Meta, LinkedIn. SEO Agency
– Content strategy, backlinking, and technical SEO. Social Media Specialist
– Organic content creation & engagement. Freelance Web Developer
– Website updates, landing pages, performance optimization. Freelance Graphic Designers
– Branding, creative assets, ad designs. Hold agencies accountable for
KPIs, performance reporting, and meeting deadlines . Act as the
primary liaison , ensuring seamless execution,
alignment with firm branding , and
effective lead generation strategies .
Campaign Strategy & Execution
Develop and execute
multi-channel marketing campaigns , integrating
SEO, PPC, social media, email marketing, and traditional channels (events, sponsorships, PR, radio, and TV ads) . Optimize
paid search, landing pages, and lead nurturing workflows
to improve conversion rates. Work with
internal teams and agencies
to create
high-converting ad creatives, blog content, case studies, and marketing collateral . Run
A/B tests
on ads, landing pages, and email campaigns to enhance performance.
Performance Tracking & Lead Management
Manage
Lead Docket (CRM)
to track
marketing-generated leads, pipeline status, and conversion rates . Maintain
real-time dashboards
to monitor
campaign performance, ad spend, website traffic, and lead quality . Analyze
Google Analytics, Lead Docket, and CallRail
data to measure
marketing effectiveness . Optimize the
marketing-to-sales handoff process , ensuring
100% lead tracking and follow-up .
Website & SEO Strategy
Work with the
SEO agency and freelance web developer
to improve
organic traffic, content strategy, and site performance . Oversee
website updates, technical SEO fixes, and new page development
to support
lead generation . Ensure
conversion tracking and user experience (UX) improvements
are implemented.
Event Planning & Sponsorship Activation
Coordinate
firm-hosted events, sponsorships, and community partnerships
to
increase brand visibility . Develop
pre-event and post-event marketing strategies
to maximize
attendance and engagement . Track
event ROI , including
lead generation and conversion impact .
Marketing Technology & Automation
Manage and optimize
Lead Docket (CRM), CallRail, and marketing automation tools . Implement
automated workflows
for
lead nurturing, intake follow-ups, and email marketing sequences . Ensure
seamless integration between marketing platforms and sales processes . Stay at the forefront of
AI-driven marketing solutions , integrating
emerging technologies
to enhance efficiency and innovation.
Project Management & Process Optimization
Use
Asana
to manage
marketing projects , ensuring campaigns stay on schedule and within budget. Streamline
marketing processes
by developing
Standard Operating Procedures (SOPs)
for campaign execution. Identify
inefficiencies and automation opportunities
to improve
productivity and reduce manual tasks .
Qualifications & Experience
5+ years
of experience in
marketing management, operations, or digital marketing . Strong knowledge of
digital marketing channels
(SEO, PPC, social media, email marketing, content marketing, radio, and TV ads). Experience managing
multiple agencies and freelancers
to drive
marketing outcomes . Proficiency with
Lead Docket (CRM), Google Analytics, CallRail, Asana, and marketing automation tools . Ability to analyze
marketing data and campaign performance metrics
to
optimize results . Strong
project management skills , ensuring campaigns and events are
executed effectively . Experience working in
fast-paced environments
with
multiple stakeholders and priorities . High level of comfort with AI-driven marketing technologies
and a
curious, growth-oriented mindset . Self-starter
with a
collaborative and proactive approach
to problem-solving. Key Competencies & Ideal Candidate Traits
Multi-Channel Marketing Expertise
Deep understanding of
paid and organic marketing strategies , with experience managing
PPC, SEO, social media, email, events, radio, and TV ads . Ability to
integrate multiple channels into a cohesive strategy
that generates
qualified leads .
Agency & Vendor Management
Skilled at
coordinating external agencies , ensuring
high-quality deliverables and strong ROI . Ability to
evaluate agency performance
and recommend
strategic optimizations .
Data-Driven & AI-Driven
Comfort with
marketing analytics, CRM data, AI tools, and performance dashboards
to track
ROI and optimize spend . Experience setting up
campaign tracking, conversion rate analysis, and attribution modeling .
Project Management & Organization
Strong
attention to detail
and ability to keep
multiple marketing projects on track using Asana . Familiarity with
campaign planning, execution workflows, and reporting structures .
Adaptability & Growth Mindset
Thrives in a
fast-paced environment
with
shifting priorities . Takes ownership of
marketing execution
without requiring
micromanagement . Curious and open to learning , always exploring new tools, trends, and AI applications.
Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Law Practice
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