UX Content Strategist Job at Synergy Interactive in New York

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Responsibilities:

• Develop scalable, enterprise-level content strategies that align with brand voice and business objectives.
• Conduct content audits, gap analyses, and competitive research to drive strategy decisions.
• Define content models, taxonomies, and information architecture to enhance user experience and findability.
• Collaborate closely with UX, design, and development teams to create content-driven experiences.
• Partner with SEO specialists to optimize content for search visibility using tools like SEMrush and Screaming Frog.
• Establish content governance frameworks, editorial guidelines, and workflows for long-term content management.
• Work directly with clients and stakeholders to ensure content aligns with business goals.
• Develop content migration strategies for website redesigns and CMS platform migrations.
• Utilize Google Analytics and user research to refine strategies and improve engagement.

Qualifications & Skills:

• 3-5 years of experience in UX content strategy, including developing and implementing complex content strategies.
• Proven expertise in information architecture, content modeling, and structured content approaches.
• Experience with common CMS platforms such as Adobe Experience Manager, Sitecore, WordPress, or Contentful.
• Proficiency with SEMrush, Screaming Frog, and AirTable for content auditing and organization.
• Familiarity with usability best practices and user research methodologies.
• Experience with website analytics platforms like Google Analytics and Hotjar.
• Ability to manage multiple projects simultaneously while meeting deadlines and budget constraints.
• A strong portfolio showcasing UX-focused content strategy work across multiple industries.

Seniority Level

Mid-Senior level

Employment Type

Contract

Job Function

Strategy/Planning, Advertising, and Writing/Editing

Industries

IT Services and IT Consulting, Advertising Services, and Software Development