Synergy Interactive
UX Content Strategist Job at Synergy Interactive in New York
Synergy Interactive - New York, NY, United States, 10261
Work at Synergy Interactive
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Overview
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Responsibilities:
- Develop scalable, enterprise-level content strategies that align with brand voice and business objectives.
- Conduct content audits, gap analyses, and competitive research to drive strategy decisions.
- Define content models, taxonomies, and information architecture to enhance user experience and findability.
- Collaborate closely with UX, design, and development teams to create content-driven experiences.
- Partner with SEO specialists to optimize content for search visibility using tools like SEMrush and Screaming Frog.
- Establish content governance frameworks, editorial guidelines, and workflows for long-term content management.
- Work directly with clients and stakeholders to ensure content aligns with business goals.
- Develop content migration strategies for website redesigns and CMS platform migrations.
- Utilize Google Analytics and user research to refine strategies and improve engagement.
Qualifications & Skills:
- 3-5 years of experience in UX content strategy, including developing and implementing complex content strategies.
- Proven expertise in information architecture, content modeling, and structured content approaches.
- Experience with common CMS platforms such as Adobe Experience Manager, Sitecore, WordPress, or Contentful.
- Proficiency with SEMrush, Screaming Frog, and AirTable for content auditing and organization.
- Familiarity with usability best practices and user research methodologies.
- Experience with website analytics platforms like Google Analytics and Hotjar.
- Ability to manage multiple projects simultaneously while meeting deadlines and budget constraints.
- A strong portfolio showcasing UX-focused content strategy work across multiple industries.
Seniority Level
Mid-Senior level
Employment Type
Contract
Job Function
Strategy/Planning, Advertising, and Writing/Editing
Industries
IT Services and IT Consulting, Advertising Services, and Software Development
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