The Marketing Operations Consultant plays a pivotal role in driving advanced data
integrations, building complex reports, and translating business requirements into
actionable recommendations. This position requires expertise in marketing and sales
technology, as well as a deep understanding of marketing operations strategy. The ideal
candidate will be able to lead client engagements, mentor team members, and foster
strong relationships with clients' marketing and sales operations teams.
As a Marketing Operations Consultant, you’ll be responsible for:
● Communicate directly with clients to transform their business needs into
platform requirements
● Oversee (and sometimes execute) Marketo/Hubspot/Pardot campaigns, nurture
programs, landing pages, and emails
● Develop, monitor, test and optimize Marketo/Hubspot/Pardot programs for all
stages of the buyer journey
● Automate and improve data integrity and data management initiatives, including
segmentation implementation and analysis; list management; and lead
processes in Salesforce.com
● Manage project timelines, ensuring that all activities occur as planned and that
campaigns are executed on time, from scheduling to design, production and
distribution
● Perform day-to-day system maintenance and configuration of
Marketo/Hubspot/Pardot, driving improvements and employing best practices
● Monitor Slack and own communication with clients, including ad-hoc Zoom
meetings and weekly check-ins
● Admin and implement platforms such as Bizible, LeanData, 6sense, and more
● Strategize with clients to further optimize their tech stack and integrate in
advanced marketing programs
● Manage Salesforce administration of client's instance
● Implement and migrate of marketing automation platforms for current or new
clients
● Implement and administrate new platforms for current clients
● Own and operate ABM platforms such as 6sense, Demandbase, and Terminus
● Build and present data models including attribution reporting, marketing
performance, and MQLs
● Create or support training programs for clients/stakeholders and new employees
● Execute advanced data integrations between marketing automation, CRM, and
other third-party systems
● Build complex reports and dashboards in CRM and data visualization platforms
● Provide real-time recommendations based on business requirements and
insights
● Manage and maintain strong relationships with clients' sales operations teams
● Perform other duties as assigned
As a Marketing Operations Consultant, we require you to have:
● 6-8+ years of relevant work experience
● 2+ years experience as a power user of Marketo, HubSpot, or Pardot
● Demonstrated success executing marketing campaigns with expertise using
Marketo/Hubspot/Pardot, including database management; Smart List
development; setup, testing, launching and scoring of campaigns and programs;
and reporting on campaign analytics
● A track record of success with marketing activities, managing lead databases,
reporting, creating lists, building landing pages, configuring nurture tracks and
promoting events
● Proficiency in HTML and CSS for email and landing page customization
● Strong analytical skills with experience in data visualization tools (e.g., Tableau,
Power BI)
● Excellent project management and communication skills for daily client
interactions
● Passion for continuous learning and growth in marketing operations