The Company
Swatch embraces the values that coexist in the worlds of art, design, fashion and technology; and lends to them its own spark of creativity. Thus, Swatch is considered a canvas upon which a myriad of expressions have been applied. Cutting edge style, trend setting looks and technology friendly accents have all added to the amazement of owning a Swatch.
Job Description: As the Marketing Director with Swatch Group, U.S., the position will be responsible for supporting the Marketing efforts in the U.S. including but not limited to: responsible for project management (work-back) and weekly meeting coordination, preparation of Annual marketing objectives, strategies and development of annual master marketing plan, develop and maintain annual marketing budget, oversee elements of approved co-op plans to ensure plans are executed, and manage executional elements of the brands Events.
Responsibilities:
- Daily management of brand marketing activities and ongoing development of marketing department staff members
- Develops and implements strategic marketing plans, sales plans and forecasts to achieve corporate objectives for products and services
- Manage annual marketing budget
- Constant communication with headquarters for approvals on expenditures, and planned media
- Oversees advertising and promotion activities including print, online, electronic media, and direct mail
- Attending industry trade shows and events as required
- Acting as a brand ambassador as required
- Evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions
- Production & coordination of ad materials; working with advertising agencies on ad buys
- Monitors competitor products, sales and marketing activities
- Controlling, Reporting and Budgeting of Marketing activities of all departments (retail, wholesale/third party retailers, visual and Ecommerce) on a monthly, and quarterly basis
- Negotiate production costs with vendors
- Responsible for overseeing all Project sheets, and I.O’s for marketing department
- Manage monthly creative change out for company owned billboards and all print and outdoor advertising
- Oversee development and activations surrounding Swatch Club
- Evaluate incoming proposals regarding media, sponsorship opportunities and vendors
- Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events
Professional Requirements:
- Bachelor’s degree in a related field required. Masters or MBA is a plus.
- At least 8 plus years in the marketing field or a similar role is required
- Must be proficient in Microsoft Office (Outlook, Word, Excel & Powerpoint) with an ability to learn company specific programs and software
- Must have experience with SAP, Photoshop, InDesign and Illustrator is highly desired
- Must have the ability to work cooperatively with staff inside and outside of the department
- Must have excellent verbal and written communication skills; strong interpersonal skills
- Must be able to sustain level of professionalism; friendly demeanor
- Prior experience in a luxury goods organization is a plus
- Must be organized, accurate, thorough, and able to monitor work for quality
- Must be able to demonstrate an ability to handle multiple projects and details simultaneously
- Must be able to operate with flexibility in the presence of shifting priorities and deadlines
- Strong self-motivation, tact, diplomacy and a clear, courteous and professional manner when dealing with the public
- Must be willing and able to travel on behalf of the brand up to 50% of the time
Benefits Program:
- Excellent health, dental and vision insurance (eligible 1st of the month following 30 days; generous employer contribution)
- Immediate participation in the 401(k) and 100% vested employer match after one year
- Company paid life insurance and Long Term Disability
- 18 PTO days per year, 23 PTO after 5 years
- 7 days per year extended paid time for medical, parental and military leave
- Holiday pay
- Voluntary Flexible Spending Account, Short Term Disability, Accident/Hospital Indemnity insurance
- Employee product discount
- Internal transfer and growth potential
- $500 Employee Referral Bonuses
Job Location: United States (Florida), 703 Waterford Way, Suite 450, 33126, Miami FL
Company Address: The Swatch Group (U.S.) Inc. 800 Waterford Way Suite 1000 Miami, FL 33126 USA
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Industries: Retail Luxury Goods and Jewelry and Retail
#J-18808-Ljbffr