CRM performance marketing manager

Reserve is a cryptocurrency project. We want money that doesn’t inflate like USD, but isn’t volatile like Bitcoin. We believe the global reserve currency should be an index of the world’s assets: stocks, bonds, gold, real estate, and more. That’s the ultimate purpose of the Reserve protocol, which lets anyone create a new currency backed 1:1 by a collection of tokenized assets.

ABC Labs contributes to the development of the Reserve protocol and helps to support and grow the Reserve ecosystem.

Who You Are

• You have 4-6 years of experience in CRM and performance marketing, specifically in paid social, search, display, and DOOH.
• You have successfully managed and optimized 100k+ ad budgets for tech, fintech, or crypto brands.
• You’re data-driven and ROI-focused, with a deep understanding of CAC, LTV, attribution models, and analytics.
• You have a proven track record of running and optimizing campaigns across Meta, Google, X/Twitter, Reddit, and programmatic display networks.
• You have experience managing DOOH (Digital Out-of-Home) campaigns, including placements in niche locations.
• You have experience monitoring and tracking all stages of the sales and marketing funnel.
• Crypto, fintech, or tech experience preferred—or at least a strong interest in learning about the space.
• Proficient project management and CRM skills utilizing tools like Hubspot and/or Monday.com.
• Located in NY or CA

What You’ll Do

• Develop and execute a multi-channel paid marketing strategy to drive awareness, engagement, and conversions.
• Manage and optimize paid campaigns across Google Ads, Meta, X/Twitter, Reddit, YouTube, display, and DOOH.
• Test and iterate ad creatives to drive engagement and optimize conversion rates.
• Oversee media buying and work with external agencies or vendors for DOOH and programmatic display.
• Set up, track, and optimize full-funnel performance metrics, from awareness to acquisition.
• A/B test landing pages and creatives to optimize conversions.
• Collaborate with the content and design team to create high-performing ad creatives.
• Develop audience segmentation strategies to refine targeting and improve efficiency.
• Stay ahead of industry trends, algorithm updates, and new ad tech developments.

Preferred Skills

• Strong expertise in Google Ads, Meta Ads, Twitter Ads, Reddit Ads, and DSPs
• Deep understanding of web analytics, conversion tracking, and attribution modeling
• Experience working with Google Tag Manager, GA4, Looker, or similar tools
• Experience managing DOOH campaigns and understanding their impact on digital marketing
• Experience with crypto, fintech, or high-growth tech startups preferred

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