TeamPeople
Primary Function
Onsite presence at Plainsboro office required. Open to hybrid work arrangement with average of 2-3 days/wk onsite. Exact weekly onsite requirement may adjust with in-person needs and meetings.
Duties & Responsibilities
- Collaborate with COE, and Brand Leads on media plan development, execution and optimization
- Communicate with external partners to ensure timely campaign launches
- Ensure brand lead, agency partners and COE are aligned on assets needed and timing to execute media plan
- Support the set-up, including testing methodologies, reporting requirements, and modelling requirements, to ensure appropriate implementation and execution of plan
- Monitor "test-and-learn" approach to campaigns and emergent trends
- Partner with external partners, to measure and report on media conversion tracking
- Follow internal and external procedures in managing contracts
- Support spend optimizations and ensure that resources are appropriately allocated and qualities of services are maintained while costs remain on track and according to budget
- Participate/host media plan specific status and optimization weekly, bi-weekly, monthly, quarterly meetings when appropriate
- Lead the coordination required of media partners, internal teams and cross agency teams to bring to life media plans, including organizing logistics, teams and materials required to bring timely completion to projects and workstreams.
- Support the development and execution of the paid media plan with brand leads and Centers of Excellence leads (COE), ensuring alignment with brand positioning and messaging
- Manage agency partners in media planning and buying responsibilities for portfolio of brands including ensuring appropriate planning, execution, tracking, optimization and analysis of all media activities while ensuring media buys are targeted efficiently and effectively
- Work with COE to provide strategic insights and analytics into performance drivers to ensure full impact and efficiency of optimization efforts
- Liaise with brand teams to ensure media plans remain in lock step of portfolio needs and requirements
Skills & Qualifications
- Multichannel paid marketing experience, responsible for comprehensive media plan management/oversight required. Prior pharma media experience preferred
- Digital media (display, olv, ctv & paid social media) planning and backend technical knowledge required.
- Evidence of passion and achievements in traditional, digital and emerging media space
- Planning, Execution and Follow-Up - effectively prioritizes and spends their time and the time of others on what is important. Develops accurate short and long term plans. Ensures timely execution and follow-up.
- Meets deadlines. Anticipates problems and roadblocks to avoid crisis management. Must be solutions oriented
- The ability to work fast paced on cross functional teams across multiple workstreams/projects
- Strong analytical background required
Education & Experience
- A Bachelors degree or equivalent experience, MBA preferred
- Minimum of 5+ years paid media marketing experience required