Paid Media Marketing Lead
Proclinical Group - Plainsboro, New Jersey, us, 08536
Work at Proclinical Group
Overview
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Overview
Scroll down for a complete overview of what this job will require Are you the right candidate for this opportunity Proclinical is seeking a Paid Media Marketing Lead to oversee and coordinate media planning efforts. Primary Responsibilities: The successful candidate will work closely with internal teams and media partners to develop and execute effective media plans that align with brand positioning and messaging. This role requires a focus on timely project completion and efficient media buying strategies. Skills & Requirements: Bachelor's degree or equivalent experience; MBA is a plus. Experience in paid media marketing, particularly in multichannel environments. Strong background in digital media planning and technical knowledge. Demonstrated passion and achievements in traditional, digital, and emerging media. The Paid Media Marketing Lead's responsibilities will be: Coordinate logistics and materials for media plans with internal and external teams. Develop and execute paid media plans in collaboration with brand and COE leads. Manage agency partners for media planning, buying, execution, and analysis. Ensure media buys are targeted efficiently and effectively.
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