Freelance Data Analyst (Marketing & Media Analytics) - Agency Client

Hourly Rate:

$65/hour Estimated Effort:

20-30 hours per week Contract Duration:

April 7th - May 31st (initial contract, potential for extension)

Are you a data-driven strategist with expertise in predictive modeling and marketing analytics?

Our agency client is seeking a

Freelance Data Analyst

to support advanced analytics initiatives, optimizing media performance and user conversion strategies. This role offers an opportunity to work on high-impact projects with

leading digital marketing and media analytics methodologies .

Key Responsibilities

Predictive Modeling & User Insights

•

Develop

propensity models

to predict user application and enrollment likelihood

•

Analyze

digital behaviors

to create sophisticated user segmentation

•

Build

predictive scoring models

leveraging behavioral signals (page views, session depth, device type, geolocation)

Funnel & Performance Analysis

• Conduct

in-depth GA4 funnel

and event path analysis • Map

user conversion journeys

across multiple touchpoints • Develop

time-to-conversion models

to assess media exposure impact • Perform

incrementality and lift analyses

to measure media spend effectiveness

Advanced Analytics Deliverables

• Develop

channel attribution models

to track marketing effectiveness • Create

ROAS (Return on Ad Spend) curve simulations • Design

budget recommendation frameworks

at the program level • Implement

experimental and statistical analysis frameworks • Define

high-quality user profiles

across 13 master's programs • Optimize

media mix and investment strategies

for various programs

Required Skills & Expertise

Programming & Tools

•

Advanced SQL

proficiency • P ython or R

(required) •

GA4 analytics

expertise •

Advanced Excel

capabilities •

Dashboarding tools

(Looker Studio, Tableau, or similar)

Analytical Techniques

•

Propensity modeling

& regression analysis • S imulation modeling & lift testing •

Media mix modeling & multi-touch attribution

Deep Expertise In

• Behavioral signal analysis • Funnel timeline mapping • Incrementality analysis • Return curve simulations • Channel performance optimization

This is an

exciting freelance opportunity

to apply your

data analytics and modeling skills

in a high-impact marketing environment. If you're ready to help drive

data-backed media and conversion strategies , we'd love to hear from you!