The Photonics Group
VP of Sales and Marketing
JOB ID: 3176D
Florida
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Responsibilities:
- Create and execute strategic marketing plan.
- Develop and execute a comprehensive sales strategy aligned with company goals to achieve revenue growth and market penetration.
- Responsible for sales and margin responsibility for the entire Photonics division to achieve business and product line profitability targets.
- Direct the sales teams across all product lines, formulate account and product line strategies and develop strategies to penetrate new verticals and regions.
- Lead the sales team to meet and exceed company revenue goals and profit objectives.
- Hire and develop team members of the company's sales and marketing organization as well as train them in various best practices needed to reach department and business KPIs.
- Build and maintain strong relationships with key customers, partners, and stakeholders to ensure long-term success and repeat business.
- Establish sales goals, metrics, and KPIs to track and evaluate sales performance.
- Develop and implement strategies for greater penetration of existing and new end markets.
- Responsible for Digital Marketing, Tradeshows and Print media to support the sales team’s mission to drive growth to realize the full potential of the business.
- Lead the process to forecast monthly and annual sales and margins, as a partner in the annual budgeting process.
- Ensure the sales team negotiates terms and conditions that derisk the commercial relationship while driving to secure long-term relationships with key accounts.
- Use CRM and sales analytics to forecast sales trends, track performance, and adjust strategies as needed.
- Provide regular sales reports to the executive team, offering insights and recommendations based on data analysis including outstanding bids (quotes), close rates and opportunity pipeline.
Education/experience:
- Bachelor’s degree in science or engineering related field.
- 10yrs+ photonics industry sales experience with a minimum of 3 years in a leadership role.
- Experience utilizing customer relationship management software (CRM)
The Photonics Group
Call us at 919 479 1941