Integrated Media Planner Job at Connelly Partners in Boston

Please note, this position is expected to start in late May or early June 2025

INTEGRATED MEDIA PLANNER

The Integrated Media Planner is a client-facing role that works closely with the media sales community and internal client teams. The Integrated Media Planner supports the planning, negotiation, and execution of online & offline media plans for assigned client accounts. This position is integral to the day-to-day management of campaigns including performance analysis and optimizations. The ideal candidate has experience handling strategic executions, excellent communication skills and is a team player who is adept at working with internal brand, analytics, social, production and creative teams, as well as direct client interaction.

Responsibilities

• Conduct media planning research using standard tools (MRI, Scarborough, comScore, etc.)
• Build strategies for both online and offline media to include: programmatic and site direct, broadcast, paid social, outdoor, print and search
• Develop media plans, recommendations and POVs
• Assist in the preparation of RFPs, media plans, objectives and strategies decks
• Negotiate best price and media placement for clients, as well as negotiate, reconcile, and resolve media discrepancies
• Present recommendations to internal teams as well as assigned clients
• Maintain, modify and update client flowcharts as needed
• Ensure accuracy of media documentation - including but not limited to Client Media Authorizations, Insertion Orders, Contracts, Budget Documents, Pacing, Make-Goods, and Reconciliations
• Analyze campaign performance and recommending necessary optimizations, where applicable
• Confer with supervisors, clients and/or client service, and team members for approvals and makes adjustments as necessary
• Partner closely with creative team to share creative analysis and recommendations when appropriate to improve media performance
• Collaborate with cross-department teams to handle invoicing and resolve media invoice discrepancies
• Stay current on emerging media trends, partners and technologies to provide best-in-class recommendations and POVS for clients
• Provide support for supervisors (AMDs, Media Directors, etc.)
• Ability to onboard and own proprietary internal tools for trafficking, naming conventions and campaigns integrity

Requirements:

• Two to three years of media planning and buying experience
• Strong written and oral communication skills, and superlative attention to details, particularly financial aspects
• Experience working on a team and managing up to supervisors
• Strong computer skills including media research and planning tools: MRI-Simmons, Scarborough, Comscore and Google suite applications
• Strong client service orientation, excellent interpersonal, organizational, communication, problem solving, and decision-making skills
• Ability to multitask and manage approximately 3-4 clients
• Collaboration with search, social platforms/teams and analytics for 360-degree program execution