Mosaec
Assistant Director of Marketing & Promotions
Mosaec - Naval Academy, Maryland, United States
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Overview
Job Description: Assistant Director of Marketing at Naval Academy Athletic Association
The Naval Academy Athletic Association (NAAA), founded in 1891 in Annapolis, Maryland, is a nonprofit organization dedicated to promoting and financing varsity athletic programs for midshipmen at the United States Naval Academy. The organization offers one of the largest intercollegiate athletics programs in the country, emphasizing physical fitness as part of developing midshipmen morally, mentally, and physically. Summary The Assistant Director of Marketing is responsible for implementing and managing marketing strategies to increase visibility, attendance, and fan engagement for athletic programs. This includes creating marketing plans, developing promotional materials, and coordinating with other departments to ensure effective campaigns. Essential Duties & Responsibilities Marketing, Sales, and Advertising Contribute to the creative process for marketing themes for assigned sports. Manage social media accounts and create graphics. Design digital graphics for group sales and season tickets. Develop plans to increase group ticket sales for football, basketball, and wrestling. Assign work to student interns. Plan and coordinate game day activities and logistics. Manage marketing for at least one varsity sport, including planning, promotions, and giveaways. Advertise and run the Kidshipmen Club throughout the year.
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The Naval Academy Athletic Association (NAAA), founded in 1891 in Annapolis, Maryland, is a nonprofit organization dedicated to promoting and financing varsity athletic programs for midshipmen at the United States Naval Academy. The organization offers one of the largest intercollegiate athletics programs in the country, emphasizing physical fitness as part of developing midshipmen morally, mentally, and physically. Summary The Assistant Director of Marketing is responsible for implementing and managing marketing strategies to increase visibility, attendance, and fan engagement for athletic programs. This includes creating marketing plans, developing promotional materials, and coordinating with other departments to ensure effective campaigns. Essential Duties & Responsibilities Marketing, Sales, and Advertising Contribute to the creative process for marketing themes for assigned sports. Manage social media accounts and create graphics. Design digital graphics for group sales and season tickets. Develop plans to increase group ticket sales for football, basketball, and wrestling. Assign work to student interns. Plan and coordinate game day activities and logistics. Manage marketing for at least one varsity sport, including planning, promotions, and giveaways. Advertise and run the Kidshipmen Club throughout the year.
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