Marketing and Branding Manager - State Parks
Texas Parks and Wildlife Department - Austin, Texas, us, 78716Work at Texas Parks and Wildlife Department
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Overview
PARKS AND WILDLIFE DEPARTMENTPrimary Location:
Texas-AustinWork Locations:
DW-TPWD Headquarters 4200 Smith School Road Austin 78744Job:
Office and Administrative SupportEmployee Status:
RegularSchedule:
Full-timeStandard Hours Per Week:
40.00Travel:
Yes, 25 % of the TimeState Job Code:
1584Salary Admin Plan:
BGrade:
21Salary (Pay Basis):
6,006.00-6,006.00 (Monthly)Number of Openings:
1Overtime Status:
ExemptJob Posting:
Nov 14, 2023, 11:26:55 AMClosing Date:
Dec 5, 2023, 11:59:00 PMTPWD MISSIONTo manage and conserve the natural and cultural resources of Texas and to provide hunting, fishing and outdoor recreation opportunities for the use and enjoyment of present and future generations.GENERAL DESCRIPTION:Under the direction of the Business Management Program Director, this position provides highly complex (senior-level) administrative and supervisory work to accomplish Business Development and Management activities through the development and implementation of strategic marketing, promotion and product development related to the State Parks Division. Work involves administration, development and oversight of strategic marketing opportunities and plans; identifying and targeting revenue growth opportunities; developing, merchandising, and branding division products and services; and monitoring and interpreting market research and trends. Maintains consistent State Park branding and messaging across promotional and operational media. Establishes and maintains relationships with industry segments, sponsors and promotional partnerships. Serves as liaison with TPWD Communications Division staff on interdivisional projects. Establishes, develops, coordinates and evaluates program goals and objectives. Plans, assigns and supervises the work of others. May plan, review, train and/or monitor the work of other field staff. Works under limited supervision with moderate latitude for the use of initiative and independent judgment. Performs additional duties as assigned. Complies with all Agency, Division and Branch rules, regulations and procedures.MINIMUM QUALIFICATIONS:Education:
Graduation from an accredited college or university with major course work in park administration, business, hospitality management, marketing, retail or related field.Experience:
Three years of experience working in a park, museum, resort, historic site or marketing and promotions program with a background in one or more of the following areas: revenue resources, marketing & branding, revenue production, concessions, recreational equipment rentals, public event planning, customer service or hospitality management; Two years as a supervisor, manager, team lead or leadership role.ACCEPTABLE SUBSTITUTIONS:One additional year of experience working in a park, museum, resort, historic site or marketing and promotions program with a background in one or more of the following areas: revenue resources, marketing & branding, revenue production, concessions, recreational equipment rentals, public event planning, customer service or hospitality management may substitute for 30 hours of the required education, with a maximum substitution of 120 semester hours.PREFERRED QUALIFICATIONS:Education:
Certification by Texas Travel Alliance’s Travel and Tourism College.Experience:
In park, museum, historic site, marketing management, resort management or park concession management; Developing and implementing promotional, training and outreach activities and campaigns; Demonstrated skill and experience in product branding and marketing, park promotions, revenue resources development and implementation.Licensure:
Certified Tourism Executive from Texas Travel Alliance; or Certified Destination Marketing Specialist from TACVB; or Certified Destination Marketing Executive from Destinations International.KNOWLEDGE, SKILLS, AND ABILITIES:Knowledge of work performed in a park, museum, historic site, resort or recreational concessions; Knowledge in several of the following disciplines: park/site marketing, revenue resources, park special event development, concession management, recreational equipment rentals and maintenance, public event planning, customer service, tourism and hospitality management, marketing, public communications, store merchandising.Knowledge of areas in natural and cultural resource conservation, interpretation, standard financial, business and entrepreneurial management, customer service and satisfaction, market analysis, promotions, public relations, product development, retailing, merchandising, human resources, training, loss prevention and cost controls; Skill in conducting evaluations and recommending and communicating best practices; Skill in demonstrating leadership, making public presentations, building team and group consensus, managing multiple priorities; Skill in evaluating current operations, determining solutions and implementing best practices; Skill in developing printed promotional materials and electronic media; Ability to understand and communicate: policy and procedures, applicable state laws and regulations; Ability to plan, assign, supervise the work of others; Ability to complete a course of study as designed by the Texas Travel Industry’s Travel College; Ability to conduct work activities in accordance with TPWD safety program.WORKING CONDITIONS:Required extensive travel 30% to remote locations driving in a state vehicle for extended hours at a time; Required to work on-site park support and may require working during non-standard hours other than 8AM-5PM, Monday through Friday; Required over-night stays in state-contracted lodging facilities; Must conform to TPWD dress and grooming standards, work rules and safety procedures; Non-smoking environment in State buildings and vehicles.TPWD IS AN EQUAL OPPORTUNITY EMPLOYER
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