VP, Growth Marketing
Alley Corp - Long Island City, New York, United States, 11101Work at Alley Corp
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Overview
You can get further details about the nature of this opening, and what is expected from applicants, by reading the below.An award-winning culture working towards an important mission – Maven Clinic is a recipient of over 30 workplace and innovation awards, including:CNBC Disruptor 50 List (2022, 2023)Fast Company Most Innovative Companies (2020, 2023)Built In Best Places to Work (2023)Great Place to Work certified (2020, 2021, 2022, 2023)Fast Company Best Workplaces for Innovators (2022)Built In LGBTQIA+ Advocacy Award (2022)Maven is hiring a VP, Growth Marketing to help millions access Maven’s exceptional care for women and families by leading a team that inspires, educates, and activates employers and health plans to offer Maven’s fertility, maternity, parenting & pediatrics, and menopause tracks.To be great at this role, you’re an exceptional B2B growth marketing strategist who can both deeply analyze and clearly communicate Maven’s approach to pipeline generation against aggressive growth targets, an inspiring “player-coach” adept at managing teams through change and up-leveling B2B marketing capabilities, and a “driver” who innovates on existing strategies and channels, while knowing where to “double down” on what’s working well.You’ll own the B2B Growth Marketing strategy, partnering closely with our Sales, Client Success, and Product Marketing teams to meet company pipeline targets while driving prioritization and execution alignment to do so. You don’t hesitate to drive progress across teams amidst uncertainty, and have an unyielding bias for action.You also have deep B2B Marketing expertise leading and partnering with teams to craft and implement personalized campaigns for target accounts, expanding our inbound and outbound efforts through diverse channels including email, events, webinars, content syndication, and social media. We’re looking for a proactive, analytical, and metrics-driven leader who thrives in setting and executing strategy – with a proven track record of scaling and optimizing ABM, demand generation, CRO & SEO tactics across the marketing funnel in the ever-changing ambiguity of successful startup environments.As VP, Growth Marketing, you will:Lead and scale the growth marketing function and team across Demand Generation, ABX, Events, Marketing Operations, SEO and CRO, setting a growth strategy that achieves and supports Maven’s revenue goalsDefine a strategy that clearly segments, sizes, and prioritizes Maven’s B2B audiences and corresponding marketing strategies to achieve aggressive pipeline growth targetsDevelop and implement growth strategies that span the entire marketing funnel, from awareness to conversion; Regularly report on overall and channel-specific ROIDevelop paid marketing strategies and manage a team to execute against those strategies, including budget management and planning, channel allocation, and channel testingAnalyze our current processes and tech stack for executing and analyzing the B2B Marketing effectiveness, actioning improvements across teams where neededSet the operating rhythm to provide regular performance reports, forecasts, escalations, insights, and recommendations to the executive team and cross-functional leadershipProactively address talent needs, fostering a high-performance culture that attracts, develops, and retains top marketing talent; Strong leadership and team management skills, with the ability to inspire a diverse team and influence cross-functional partnersWe’re looking for you to bring:15+ years of marketing experience, with at least 7 years as a leader focused on growth marketing in B2B SaaS or Health TechDemonstrated experience building and leading high performing teams, fostering a high-performance culture, and improving organizational health.Proven experience managing complex marketing organizations and developing and implementing successful B2B marketing strategies at scaleStrong track record of driving business outcomes through strategic and operational excellence – navigating organizational culture and influencing decision-making processes.Excellent communication skills, capable of engaging with executive-level stakeholders and representing the company externally.A “driver” mindset— adeptly partners with across teams to drive swift progress and action toward our company pipeline goal, and resolves any ambiguity to do soDemonstrated ability to innovate and solve ambiguous problems, introducing new solutions and driving transformation.Deep expertise in tools such as HubSpot, Salesforce, Google Analytics, Looker, SEMrush, Ahrefs and Asana.For candidates in NYC, the base salary range for this role is $220,000 - $280,000 per year. You will also be entitled to receive stock options and benefits. Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset.This role is only open to candidates in the NYC-metropolitan area and will require you to be in-office for 3 days each week (Tuesday, Wednesday, Thursday). While flexibility will always be core to Maven’s policies, we also believe in the power of in-person connection. Our hybrid work policy was created with both principles in mind.This role requires active work authorization in the US.At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.We are reimagining what a supportive workplace looks like, from the inside out. On top of standards such as employer-covered health, dental, and insurance plan options, and generous PTO, we offer an all-of-you, inclusive approach to benefits:Maven for Mavens: access to the full platform and specialists, including care for everything from mental health, reproductive health, family planning, pediatrics.Whole-self care through wellness partnershipsWeekly breakfast, lunch, and get-togethers16 weeks 100% paid parental leave, flexible time upon return, and $1.5K/mo for 2 months, new parent stipend (for Mavens who've been with us at least six months)Annual professional development stipend and access to a personal career coach through Maven401K matching for US-based employees (immediately vesting)These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099/Contract Providers are ineligible for these benefits.Maven is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Maven is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.
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