Regional Field Marketing Manager - LSG
Bio-Rad Laboratories, Inc - Hercules, California, United States, 94547Work at Bio-Rad Laboratories, Inc
Overview
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Overview
How You’ll Make An Impact:
Work to coach, mentor and manage the performance of the LSG Field Marketers in the USA/Canada team. Ensuring they meet all performance metrics and work effectively with the commercial team.
Develop and execute tactical plans in collaboration with product managers to develop go-to-market plans that align product offerings with market demand, pricing strategies, distribution channels, and promotional activities, maximizing product adoption and revenue growth.
Enable the sales team with tools and resources, such as marketing collateral, customer insights, and competitive analysis, to better engage prospects and close deals.
Generate leads through targeted marketing efforts such as events, promotions, and campaigns. Support the Outbound marketing teams with localized messaging and Market intelligence to develop marketing campaigns that resonate with the local markets.
Identify and activate KOLs and thought-leaders to support strategic objectives and identify key events in local markets to utilize them.
What You Bring:
Education: Master’s degree or equivalent in related field, MBA preferred.
Work Experience: 7 years of proven work experience with a mix of marketing, strategic, technical, and business background.
A minimum of 4 years marketing experience including upstream and downstream activities.
Solid knowledge and understanding of Bio-Rad products, technologies, and applications.
Solid public speaking skills.
Moderate level of field experiences including some higher-level customer facing activities.
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