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Position Summary

The Publicity Lead is a client-facing role responsible for assisting in the planning and executing dynamic publicity coverage and campaigns for entertainment productions. This includes strategy development for multiple entertainment productions concurrently, building national and regional media lists, and securing media coverage for the production. The role will collaborate as necessary with the Public Relations Manager to support the production's public relations initiatives. The position reports to the Public Relations Manager and may occasionally report to the CEO of the company.

Requirements

Essential Job Functions & Responsibilities:

1. Client Proposals: Development of client proposals for publicity coverage and campaigns. Collaborate with the Public Relations Manager to create effective and persuasive proposals. Ensure proposals meet client needs and goals.
2. Strategy & Campaign Planning: Collaborate internally and externally to create effective, result-driven publicity strategies for entertainment productions. Plan and execute publicity campaigns, involving all stakeholders to ensure success and alignment with client goals.
3. Submission Plan Development & Implementation: Develop submission plans for publicity campaigns and execute them. Understand and implement social publicity tactics on behalf of clients. Identify media influencers to leverage. Ensure plans are executed efficiently.
4. Content Development: Write compelling press materials, pitch letters, and promotional copy. Responsible for press releases and pitches.
5. Analysis: Pitch and secure media results for clients daily. Present reports and communicate results clearly and effectively.
6. Other Common Job Functions: Build and maintain positive relationships with various media outlets. Collaborate with team members on marketing strategies. Maintain professionalism. Stay updated with industry trends. Foster a culturally diverse and engaging environment.

Education and Experience Requirements:

• Bachelor's Degree in Public Relations, Communications, or related field. Minimum 3 years experience at an agency with direct client interaction.
• Strong media relationships in entertainment, trade, and culture sectors.
• Highly organized, detail-oriented, with the ability to multitask in a fast-paced environment.
• Knowledge of current trends, lifestyle brands, digital influencers, and cultural initiatives.
• Innovative thinker, proactive in promoting campaigns.
• Excellent writing, verbal, and interpersonal skills.
• Deep knowledge of PR, media relations, and strategic communication plans.
• Existing relationships with media outlets, including niche blogs and influencers.
• Familiarity with Japanese Anime/Manga is preferred.
• Computer proficiency in Office, PowerPoint, Outlook, and Internet.

Preferred: Ability to speak and read Japanese.

Desired Skills and Abilities:

• Excellent communication skills.
• Teamwork and collaboration.
• Strong analytical and problem-solving skills.
• Multitasking and prioritization in a dynamic environment.
• Passion for entertainment and pop culture, including film, TV, and video games.

Benefits

Programs covering all employees as per law. Additional company benefit programs include:

• Health Care Plan (Medical, Dental & Vision)
• Paid Time Off (Vacation, Sick & Holidays)
• Hybrid Work Model (subject to change based on business needs)

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Other

Industries

• IT Services and IT Consulting