Club Ride Marketing Manager
AECOM - Las Vegas, Nevada, us, 89105![AECOM](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
The qualified candidate will have proven marketing and communications experience in order to lead the marketing efforts for the Regional Transportation Commission’s Club Ride program in Las Vegas, NV.
Club Ride
works with the business community, regional stakeholders and residents to reduce traffic congestion and travel emissions in Southern Nevada. The program provides education, services and promotions that encourage the use of transit, active transportation, carpooling and vanpooling as a means to improve quality of life in the community.
AECOM is responsible for the comprehensive management of Club Ride.
This includes an outreach team responsible for developing community relationships and maintaining a network of employer and community partners that implement commute options programs. It also includes the oversight of a multi-disciplinary team of subconsultants that fulfill regional marketing and communications along with specialized strategies to expand the program’s reach and impact.
The Marketing Manager oversees and directs comprehensive Club Ride marketing, media and communications supported by an annual marketing plan calendar and a team of subconsultants.
Following the development of the Club Ride strategic plan in 2024, the program has gone through a branding refresh and development of new content and materials that address the newly defined audiences and incorporate new and refined messages. The Marketing Manager is responsible for maintaining a suite of communications and marketing concepts, creating and executing plans for the annual schedule of events, and creating and executing four annual modal promotions. Additional responsibilities include the oversight and delivery of all program communications assets including the website and online contents, social media channels, brand awareness, modal promotions, campaigns, paid media and print and digital collateral.
The responsibilities of this role include, but may not be limited to, the following:
Coordinate with RTC’s Government Affairs, Media and Marketing (GAMM) team to understand RTC marketing and communications protocol and approach; follow requirements and templates for developing plans and seeking input and approval.
Effectively communicate with peers, the client and stakeholder through clear and concise verbal and written communications.
General Club Ride Communications:
Refresh and maintain Club Ride web pages; Maintain approved program talking points for use by the Club Ride team, RTC and subconsultants that focus on consistent messaging and strategy by audience; Develop an overall Club Ride campaign every other year that features refreshed graphics and theme/tagline that is used across program materials including print and digital; Maintain a Club Ride brand and style guide; Manage the Club Ride social media channels with annual KPIs for growth and engagement levels; Develop presentation templates and content for Club Ride speaking opportunities.
Program & Outreach Support:
Develop content and materials to promote Club Ride’s programs and services; Develop marketing collateral to support employer outreach including newsletters, case studies, brochures and print materials; Produce and maintain materials needed for events to engage directly with commuters and members/residents of the community; includes tablecloths, banners, give-away and promotional items, prize wheel (or similar engagement tools), flyers, etc.
Modal Promotions:
Develop and maintain a suite of modal promotions that recur annually; These include Try Transit (February), Bike Month (May), Commuter Challenge (August) and Biketober (October); Develop a full event plan that details all communications and outreach activities, creative design and content, goals and KPIs, and a promotional schedule.
Event Coordination:
Plan and conduct a suite of events annually that include the annual Star Awards employer recognition luncheon, two Transportation Coordinator Networking sessions, a Chamber Forum/Panel Event, and an annual Las Vegas Aviators Sponsorship Event; For each event, develop a communications plan, agenda and run of show, invitations and event materials for distribution; coordinate event space, speakers, presentations and logistics; survey participants for level of satisfaction and input; provide event summary and outcomes.
Marketing Metrics and Analytics:
Recommend, develop and refine the tracking metrics for all marketing activities; Monthly report with quantitative tracking of marketing activities, analytics for digital communications and social media, campaign outcomes, and narrative description of key events and impacts.
Subconsultant Coordination:
Oversee the work of marketing subconsultants to provide creative design and content creation, social media activities, layout and distribution of electronic communications and event support.
Qualifications:
Minimum Requirements:
BA/BS degree plus 4 years of relevant experience or demonstrated equivalency of experience and/or education.
Experience developing and executing large business/community events and promotional campaigns that increase awareness and participation.
Experience with staff oversight and coordination of internal and external resources.
Experience with traditional and social media platforms and related performance measures.
Valid US Driver’s License is required for this position. As a condition of employment, selected candidate must pass AECOM's Motor Vehicle Records review.
Preferred Qualifications:
Bachelor’s degree in marketing, communications, or related field is preferred.
5 years of marketing and communications experience desired.
Additional Information:
Sponsorship for US employment is not available now or in the future for this position.
Relocation assistance is not available for this position.
Preparation of and Presentation on subject matter may be requested during Interview process.
About AECOM:
AECOM is proud to offer a comprehensive benefits program to meet the diverse needs of our employees. Depending on your employment status, AECOM benefits may include medical, dental, vision, life, AD&D, disability benefits, paid time off, leaves of absence, voluntary benefits, perks, U.S. and global well-being programs, employee assistance program, business travel insurance, service recognition awards, retirement savings plan, and employee stock purchase plan.
AECOM is the world’s trusted infrastructure consulting firm, delivering professional services throughout the project lifecycle – from advisory, planning, design and engineering to program and construction management. Our teams are driven by a common purpose to deliver a better world through our unrivaled technical and digital expertise, a culture of equity, diversity and inclusion, and a commitment to environmental, social and governance priorities.
AECOM provides a wide array of compensation and benefits programs to meet the diverse needs of our employees and their families. We also provide a robust global well-being program. We’re the world’s trusted global infrastructure firm, and we’re in this together – your growth and success are ours too.
Join us, and you’ll get all the benefits of being a part of a global, publicly traded firm – access to industry-leading technology and thinking and transformational work with big impact and work flexibility. As an Equal Opportunity Employer, we believe in each person’s potential, and we’ll help you reach yours.
All your information will be kept confidential according to EEO guidelines.
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