Marketing Manager
NICE - Mountain View, California, us, 94039![NICE](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at NICE
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Overview
Ensure all your application information is up to date and in order before applying for this opportunity.The ideal candidate is a self-starter with an in-depth understanding of contact center technology, a demonstrated track record in marketing, product marketing, content creation/content generation and a passion for driving growth and awareness in an evolving technology landscape.The successful candidate will support the product-led growth of a new solution centered around selling our AI through microservices to developers across the CX landscape, using a completely new sales motion to enter an entirely new market for NICE. This team represents the best of both worlds within the organization: playing a role in launching and running a startup, backed by the financial strength and resources of a large organization.The ideal candidate will play a lead role in end-to-end content development and execution across product marketing, including crafting compelling product presentations and datasheets, generating whitepapers, conducting webinars, and shaping social media messaging.Work closely with broader Product, Engineering, and Marketing teams to build out roadmaps, driving growth strategies.Partner with the broader Marketing and Product Management organizations to develop and refine the definition, messaging, and positioning of features and solutions.Conduct thorough market research to identify trends, competitive landscape, and customer needs.Work with the Product team to infuse EAI roadmap with competitive and market insights, executing creative strategies to bring new products to market, maximizing growth opportunities.Drive strategies that create meaningful growth impact by eliminating friction in user journeys, maximizing free accounts and upgrade conversions, and improving customer engagement and retention.Develop compelling and differentiated product positioning and messaging that resonates with the identified target audience.Craft clear and concise value propositions that highlight the unique features and benefits of our AI-powered solutions.Develop and maintain marketing collateral, including thought leadership pieces, infographics, web content, social media messaging, brochures and datasheets.Develop and maintain sales support materials and tools, including sales decks, playbooks, product descriptions, and other customer/partner-facing collateral.Conduct training sessions to keep the partner ecosystem updated on the latest product features and competitive positioning.At least three (3) years of product marketing, customer marketing, or growth marketing experience in a SaaS company.Knowledge of, and deep familiarity with, product-led growth techniques and tactics.Experience creating marketing collateral.Strong written and verbal communication skills.Highly organized and experienced project manager that is passionate about technology.Self-motivated and enjoys a fast-paced environment.Know and understand how businesses work and which strategies and techniques to use to affect customer experience and the bottom line.Education: Bachelor’s Degree required.
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