Growth Marketing Manager
Liblab Inc. - Austin, Texas, us, 78716![Liblab Inc.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Liblab Inc.
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Overview
Collaborate with product and sales teams to create targeted campaigns for various segments, leveraging channels such as email, social media, PPC, SEO, and events.
Produce compelling copy that resonates with our audience and effectively communicates the value of our product.
Manage and optimize marketing automation and lead nurturing processes through email, content, and social channels.
Design and implement A/B testing strategies to improve conversion rates across all channels.
Track and analyze campaign performance and marketing metrics to identify trends, insights, and opportunities for improvement.
Stay updated on industry trends and competitor activities to adapt and optimize demand generation strategies.
Manage the marketing budget allocated for demand generation activities, ensuring maximum ROI.
Qualifications2+ years of experience in demand generation or digital marketing in a B2B SaaS environment.
Experience in marketing a SaaS product to a technical/developer audience (ideally software engineers)
Proven track record of creating and executing successful demand-generation campaigns.
Strong analytical skills, with the ability to translate data into actionable insights.
Experience running ad campaigns on platforms like Google, Facebook and/or Reddit.
Experience with marketing automation tools (e.g., Mailchimp) and CRM systems (e.g., Salesforce).
Creative thinker with the ability to innovate and adapt in a fast-paced startup environment.
Passionate about startups and building 0→1.
Can thrive in ambiguous environments.
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