Copy & Creative Governance Lead
WorldLink - Ridgefield Park, New Jersey, us, 07660![WorldLink](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at WorldLink
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Overview
POSITION TYPE: Full Time (W2)
LOCATION: Ridgefield Park, NJ
ABOUT WorldLink:
WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today's most cutting-edge digital technologies to create value and grow.
Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink. We embrace a culture of experimentation and constantly strive for improvement and learning.
We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win. We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink. If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.
For more information about our craft, visit https://worldlink-us.com .
WHO we're looking for:
We are looking for a Copy & Creative Governance Lead who, as part of our Home Entertainment (HE) Consumer Marketing division, will be responsible for developing and stewarding brand messaging and copy for the HE division, which is comprised of TV, Home Audio, and Memory businesses. As a highly experienced messaging and copy lead, you will be responsible for overseeing both consumer marketing copy (i.e. advertising copy) as well as messaging toolkit development (i.e. feature/product messaging) that will be leveraged across all marketing assets and channels, such as Paid Media, Channel/Retail, CRM, Organic Social, .com.
You will work closely with creative agencies, product marketing and internal cross-functional teams to ensure the accuracy, quality and consistency of brand copy, while also playing a crucial role in crafting messaging and creative briefs for agency partners. You will be expected to contribute to the agency briefing process, internal creative reviews, copy and messaging development, as well as final execution of engaging and impactful copy for various marketing initiatives to ensure we're driving authenticity for our brand and breakthrough results.
In addition to your role developing and managing the brand messaging and copy process, you will also serve as a gatekeeper for all brand advertising assets (cross-channel) to ensure HE brand/campaign guidelines, consistency and quality maintain brand standards. This will require working across Integrated Marketing teams to review, provide feedback and deliver a strong point-of-view for our marketing assets.
Role and Responsibilities:
Development of Local Messaging/Comms Toolkits.Localize HQ assets to ensure creative relevance and impact for the US market.Develop the appropriate tonality, identity and voice of our brand that will inform copy decisions.Collaborate with cross-functional teams to understand business goals, target audiences, and messaging strategies.Create feature, product and advertising messaging within a messaging comms toolkit for teams to leverage for their own copy requirements.Ensure local creative and consumer insights are leveraged to inform our copy direction.Development of Agency Messaging Brief.Contribute to the agency creative brief (namely around messaging strategy and honing consumer insights).Develop messaging briefs for agency partners, outlining key objectives, target audiences, and brand positioning.Stay up-to-date with industry trends, competitive messaging strategies and best practices in copywriting and marketing communications.
Management of Consumer Marketing Copy & Creative Deliverables
Work collaboratively with creative agencies and cross-functional teams to develop high-quality and engaging copy.Manage timelines and project schedules to ensure timely delivery of copy assets.Provide constructive feedback and guidance to copywriters and agency teams.Coordinate with external agencies and vendors to facilitate efficient creative reviews, approvals and production processes.(Ad-hoc basis) write and edit original copy for Consumer Marketing asset needs, including Paid Media (OLA, OLV, Social, Search) and Partnerships.
Brand Creative Governance
Develop and steward marketing copy and brand advertising assets across all integrated marketing channels (Paid Media, Channel/Retail, CRM, Organic Social, .com) to ensure that HE brand/campaign guidelines are being adhered to.Review all marketing creative assets to ensure consistency with brand messaging, tone, and visual identity.
Required Experience and Education:
5+ years of experience in copywriting or leading messaging strategy and copy for a brand, preferably within the technology or consumer electronics industries.Bachelor's degree in English, Communications, Advertising, Journalism, Marketing, or a related field.Proven track record of developing effective and engaging messaging strategy and copy for various marketing channels.Strong understanding of brand management principles and best practices.
Necessary Skills and Attributes:
Self-motivated individual with the ability to thrive in a team-based or independent environment.Detail-oriented with strong organization skills.Ability to work in a fast-paced environment.Limited supervision and the exercise of discretion.Excellent communication, interpersonal, and collaboration skills.Ability to prioritize and multitask.Proficient in Microsoft Office Suite.Strategic thinking: The ability to develop and execute effective messaging strategy plans, while considering audience preferences, market trends, and business objectives. Must be comfortable exploring new ideas, testing hypotheses, and adapting strategies when necessary.Strong point-of-view: Should have a compelling point-of-view but willing to take feedback. Must be able to develop compelling messaging that convey key selling propositions and align with the company's overall business objectives.Exceptional writing and editing abilities: A strong command of grammar, style, and tone is crucial for crafting compelling copy and messaging that resonates with target audiences. This includes the ability to be succinct, pithy and bold in style as well as adapt writing styles to suit different platforms and formats.Technical-to-Consumer-Friendly Language: Ability to turn complex technical features and product language into consumer friendly, easy-to-understand messaging. Proficiency in showcasing product and feature differentiation among relatively similar products that will resonate with our consumers.Project management: The capacity to oversee multiple projects simultaneously, ensuring deadlines are met, resources are allocated effectively, and deliverables align with established goals and standards. This includes proficiency in managing timelines, multiple work streams and deliverables, as well as cross-functional team collaboration.Knowledge of consumer technologies, digital marketing and social media: Expertise in consumer technologies and various digital marketing channels, such as social media, email marketing, and paid advertising, is vital for reaching target audiences and achieving campaign objectives. This includes staying current with emerging technologies and trends in the ever-evolving digital landscape.
Physical Demands:
The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds. Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal between 50% - 95% of work time, including prolonged periods of time. Requires considerable (90%+) work utilizing high visual acuity/detail, numeric/character distinction, and moderate hand/finger dexterity.
Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines. May require working additional time beyond normal schedule and periodic travel.
WHAT we'll bring:
During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include:
Medical PlansDental PlansVision PlanLife & Accidental Death & DismembermentShort-Term DisabilityLong-Term DisabilityCritical Illness/ Accident/ Hospital Indemnity/ Identity Theft Protection401(k)
WHAT you should know:
Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer. All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people. WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. People with disabilities who need assistance with any part of the application process should contact us.
This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.