Careerbuilder-US
Associate Director, Media Strategy
Careerbuilder-US, Wilmington, Delaware, us, 19894
Job Title: Associate Director, Media StrategyLocation: Wilmington, DE (Hybrid 2-3 days onsite)Duration: 08 months on W2 Contract.
Education, Qualifications, Skills and Experience
Essential:
Bachelor's DegreeAT LEAST 6+ years of paid media experience across online (display, online video, paid search) and offline (TV, Print, Out of Home) channelsClient relationship / Internal management experienceDemonstrated and measurable experience planning, developing, and implementing media plans, ideally cross-channelKnowledge of digital media trends and technologies including programmatic platforms; display, video, social media and mobile advertising; native ad units and content marketing, etc. strongly preferredDemonstrated experience leveraging 1st and 3rd party data for targeting, segmentationExperience working in collaborative team settings and liaising between agencies and media naive teamsExperience working in a regulated industry a plusExperience working with campaigns targeting multiple customer groupsExceptional communication skills, including listening as well as explaining complex ideas and technologiesIndependent self-starter with a "plug-and-play attitude for collaborationAn excellent presenter and facilitator, adept at creating effective workshops for high-level colleagues and internal stakeholdersComfortable working in a multinational corporate environment contributing to and prioritizing multiple high-level projects
Key stakeholders:
Internal
Brand MarketingOmnichannel StrategyChannel ExcellenceBrand Insights and Advanced AnalyticsGlobal Procurement
External
Media PublishersMeasurement and other technology partnersMedia Agency
Education, Qualifications, Skills and Experience
Essential:
Bachelor's DegreeAT LEAST 6+ years of paid media experience across online (display, online video, paid search) and offline (TV, Print, Out of Home) channelsClient relationship / Internal management experienceDemonstrated and measurable experience planning, developing, and implementing media plans, ideally cross-channelKnowledge of digital media trends and technologies including programmatic platforms; display, video, social media and mobile advertising; native ad units and content marketing, etc. strongly preferredDemonstrated experience leveraging 1st and 3rd party data for targeting, segmentationExperience working in collaborative team settings and liaising between agencies and media naive teamsExperience working in a regulated industry a plusExperience working with campaigns targeting multiple customer groupsExceptional communication skills, including listening as well as explaining complex ideas and technologiesIndependent self-starter with a "plug-and-play attitude for collaborationAn excellent presenter and facilitator, adept at creating effective workshops for high-level colleagues and internal stakeholdersComfortable working in a multinational corporate environment contributing to and prioritizing multiple high-level projects
Key stakeholders:
Internal
Brand MarketingOmnichannel StrategyChannel ExcellenceBrand Insights and Advanced AnalyticsGlobal Procurement
External
Media PublishersMeasurement and other technology partnersMedia Agency