Senior Marketing Manager, Amazon Autos
Amazon - Long Island City, New York, United States, 11101![Amazon](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
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As a Senior Marketing Manager, you'll be responsible for spearheading the awareness and engagement strategy for this cutting-edge category. Your mission? To captivate customers through a dynamic mix of Search and affiliate marketing, social ads, targeted segmentation, and collaborative campaigns with key external partners.
Thriving in a fast-paced, ambiguous environment, you'll be a master of agility – constantly testing new ideas, analyzing performance, and scaling successful programs to soar past ambitious goals. Your organizational prowess and ability to seamlessly coordinate with cross-functional teams will be key to your success.
If you're a passionate automotive marketer with a track record of delivering measurable, game-changing results, we want to hear from you. This is your chance to make a significant impact on the future of Amazon's latest venture. Join us in redefining the boundaries of customer engagement and become a driving force behind our most exciting new business unit.
Ready to take your marketing career to new heights? Apply now and let's transform the future of vehicle sales together!Key job responsibilities
Develop and implement comprehensive search marketing strategies, including goal-setting, budget allocation, channel prioritization, and performance trackingManage the end-to-end execution of paid search campaigns, including keyword research, ad copy creation, bid optimization, and campaign performance analysisLead the organic search engine optimization efforts, including on-page and technical SEO, content strategy, link building, and search visibility monitoringCollaborate with the content, creative, and e-commerce teams to ensure search-friendly, conversion-optimized user experiences across Amazon Autos touchpointsLeverage data, customer insights, and competitive intelligence to continuously refine search strategies and tactics for maximum impactTrack and analyze search marketing performance metrics, such as traffic, leads, conversions, and return on investmentManage a team of search specialists and external agencies/partners to ensure seamless execution and exceptional resultsStay up-to-date on search engine algorithm updates, industry trends, and emerging search marketing best practicesPartner with central teams to establish a strong affiliate marketing program for Amazon AutosOptimize affiliate tracking, attribution and commissioning through rigorous testing with central teamBASIC QUALIFICATIONS
6+ years of professional non-internship marketing experience6+ years of developing and managing acquisition marketing or channel programs experienceExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience building, executing and scaling cross-functional marketing programsExperience developing and executing campaigns across a multitude of timezones and languagesPREFERRED QUALIFICATIONS
Experience driving direction and alignment with large cross-functional teams and agency partnersExperience designing and executing joint marketing plans with strategic alliance partners with global footprintAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits.This position will remain posted until filled. Applicants should apply via our internal or external career site.Posted:
August 30, 2024
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