Sr. Marketing Director
American General Life Insurance Company - Los Angeles, California, United States, 90079Work at American General Life Insurance Company
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Overview
Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.Get to know the businessLife and Retirement is a unique franchise that brings together a broad portfolio of life insurance, retirement and institutional products offered through an extensive, multichannel distribution network. It holds longstanding, leading market positions in many of the markets it serves in the U.S.Overview of Position:The Senior Marketing Director is the key marketing contact for the flagship product suite at Corebridge Financial. This position will work with sales, strategic accounts, product development and product management daily on all product-related content, tools, and communications. The position requires a senior-level marketer to effectively manage the content creation process and to be able to have constructive calls, in real-time, to discuss positioning and other marketing-related items as they arise. The position also facilitates compliance, product management, actuarial and creative reviews, and approvals.The Senior Marketing Director position requires a unique blend of creative thinking, tactical execution and strong communication and writing skills. The Senior Marketing Director plays an instrumental role in helping Corebridge Financial develop and execute strategic marketing plans to meet the annual sales goals.ResponsibilitiesManage and execute strategic marketing plans, with specific focus on annuity products (Index and Fixed).Lead the development and management of digital tools used in the annuity evaluation and sales process, including product-specific as well as value-add calculators.Co-create and implement results-oriented marketing, communication, and product promotions across digital and print media while collaborating with the sales team and product management.Collaboratively write and edit customer and advisor-facing content (including product marketing copy and required disclosures) to simplify and present complex concepts into a finished format across print & digital media.Manage inventory of core and key materials related to the annuity product line to maximize cost savings while maintaining quality standards and wholesaler & agent access to a wide variety of marketing materials.Manage specific aspects of marketing budget related to product line.Provide direction to creative partners in the development and execution of marketing materials.What you need to know10+ years of professional marketing experience; experience marketing annuities required.Knowledge of Annuity products required.Solid understanding of financial services products.Highly self-directed and motivated with excellent interpersonal and presentation skills and an ability to work in collaboration with other business units.Strong writing and communication skills.Demonstrated success in project management, from conception through planning and implementation, with experience in implementing marketing programs across multiple channels and media.Ability to cope with change and thrive in a fast-paced environment.Highly proficient with Word, Excel and PowerPoint.What our employees like most about working for Corebridge Financial Life & RetirementWe care about your professional development. Our career progression program will provide you with the opportunity to develop your skills, strengthen your productivity and be eligible to progressively advance to positions with increased responsibility and increased compensation.Our “Giving Back” policy is at the core of our daily operations and guides our future progress. Corebridge Financial will give you up to 16 hours a year paid time off to volunteer in the community.Our people are our most important asset therefore we provide a generous benefits plan and competitive pay.Paid Time Off: Corebridge Financial recognizes the importance of work-life balance. We offer 24 PTO days to start.17 paid holidays per calendar year.A 401(k) Retirement Plan with a $1 for $1 match up to 6% with immediate vesting, plus Corebridge Financial automatically contributes an additional 3% into your 401K regardless of enrollment.For positions based in Woodland Hills, CA, the base salary range is $130,000-$150,000 and the position is eligible for a bonus in accordance with the terms of the applicable incentive plan. In addition, we're proud to offer a range of competitive benefits.We are an Equal Opportunity EmployerCorebridge Financial, Inc., its subsidiaries and affiliates are committed to being an Equal Opportunity Employer. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories such as sexual orientation. At Corebridge Financial, we believe that diversity and inclusion are critical to our future and our mission – creating a foundation for a creative workplace that leads to innovation, growth, and profitability.Corebridge Financial is committed to working with and providing reasonable accommodations to job applicants and employees with physical or mental disabilities. If you believe you need a reasonable accommodation to search for a job opening or to complete any part of the application or hiring process, please send an email to TalentandInclusion@corebridgefinancial.com.
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