American Campus Communities
Content Marketing Specialist Job at American Campus Communities i...
American Campus Communities - Austin, TX, United States, 78716
Work at American Campus Communities
Overview
- View job
Overview
Content Marketing Specialist
Application Deadline: 7 April 2025
Department: Marketing & Leasing
Employment Type: Full Time
Location: Corporate
Compensation: $45,000 - $50,000 / year
Description
We are seeking a dynamic and results-driven Content Marketing Specialist to join our team. This role is pivotal in enhancing our organic and paid social media presence, while also supporting leasing activities across multiple communities. The ideal candidate will leverage their expertise in content creation, advertising, and marketing strategy to drive engagement. Extensive travel (100%) to various communities will be required.
Job Responsibilities
- Create, edit, and repurpose engaging content tailored for various social platforms, including Facebook, Instagram, TikTok, etc.
- Stay up to date on advanced trends and modern best practices in content marketing.
- Create paid and organic social media content that aligns with brand vision and encourages authentic engagement.
- Generate, edit, publish, and share daily social media content across platforms.
- Monitor, moderate, and respond to user comments, messages, and reviews via the Company’s social media management platform.
- Develop, coordinate, maintain, and implement social media calendars.
- Achieve aggressive follower and engagement goals for properties.
- Monitor the effectiveness of marketing mediums and suggest enhancements.
- Evaluate social media analytics and technologies, making recommendations for new approaches or strategies.
- Assist with training on social media platforms, digital marketing techniques, and the Company’s social media management platform.
- Collaborate with the leasing and marketing department to provide ongoing training in critical markets.
- Create weekly, monthly, and quarterly reports analyzing social media success relative to activity, reach, and engagement metrics.
- Analyze and react to social media platform statistics to continuously grow presence.
- Assist with Brand Ambassador management by identifying, recruiting, and managing Brand Ambassadors to craft quality on-brand content.
- Work with creative teams to create high-quality content (photo and video).
- Establish and maintain relationships with on-campus and guerilla marketing partners.
- Ensure compliance with the Photo, Video, Voice Recording Policy, and Social Media Policy for training and quality control.
- Extensive travel will be required.
American Campus Communities Culture Commitments
- Our people are devoted to a culture of inclusion, diversity, and equality in the workplace and our communities.
- The core of American Campus culture involves everyone being fully invested in everything that we do.
- Serve as an American Campus representative and liaison in all interactions.
- Certain activities involved in this position may be photographed and/or video and audio recorded for quality control and/or training purposes.
Skills, Knowledge & Expertise
- Bachelor’s degree and/or 4 years’ experience in the student/multi-family housing industry; or equivalent combination of education and experience.
- Demonstrate strong leadership abilities.
- High degree of content creation experience and familiarity with social platforms.
Job Benefits
Benefits:
- Dental
- Vision
- 401(k) with Employer Matching
- Medical & Dependent Care Flexible Spending Accounts (FSA)
- Life Insurance
- Sick Leave
- Paid Time Off
- Paid Pregnancy & Childbirth Leave
- Paid Paternity Leave
- Health Insurance
- Health Savings Account (HSA) with Employer Matching
- Short-Term & Long-Term Disability
Perks:
- Preferred Membership Pricing at Local & National Companies
- CoreGiving Volunteer Days
- Referral Program
- Charity Matching Program