**Description****You Lead the Way. Weve Got Your Back.**With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, youll learn and grow as we help you create a career journey thats unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.At American Express, youll be recognized for your contributions, leadership, and impactevery colleague has the opportunity to share in the companys success. Together, well win as a team, striving to uphold our company values and powerful backing promise to provide the worlds best customer experience every day. And well do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.**Join Team Amex and let's lead the way together.**As marketers at one of the most iconic brands in the world, we play a major role in building authentic relationships with customers who impact life and business around the world. Here, creativity and inspired storytelling combine with powerful data-based marketing and hyper-personalized digital communication to create a genuine human connection that drives business results. As a part of our diverse community of marketers, you can have a breadth of different marketing experiences and do virtually anything from connecting small businesses to new customers to uncovering insights that inspire the future of payments. Create a dynamic career while doing work that matters for people and businesses everywhere.Find your place in marketing on #TeamAmex.**How will you make an impact in this role?**American Express Global Commercial Services (GCS) offers powerful backing and support that helps companies of all sizes gain financial savings, control and efficiency. We provide a suite of payment and lending products, solutions for travel and everyday business spending, cross border payments, global currency solutions, and business financing. The Global Commercial Services Marketing team is responsible for creating an end-to-end global marketing strategy for our prospect & customer segments around the world.Within Global Commercial Services Marketing, the Global and US Large Enterprises (G&L) Marketing vision is to deliver essential value to Customers and Field colleagues through best-in-class B2B marketing. The Senior Analyst, B2B Customer Marketing will contribute to the G&L marketing vision by implementing multichannel communications and campaigns for both target audiences of Program Administrators as well as Decision Makers in the segment. Program Administrators are defined as employees who play the integral role of managing their clients Corporate Program. We aim to educate this audience and showcase our latest digital tools and resources to equip them to perform their role successfully. Decision Makers are the executives who influence decisions and our partnership.This Senior Analyst will support a cohesive multichannel strategy including digital campaigns, experiential marketing, asset creation for the Field organization, and own paid media. We ultimately want to use these channels to inspire our valued clients and build meaningful, deep and loyal relationships.This person will support a Senior Manager, helping to assess the current experience, identify areas for improvement, and implement change through strategy, marketing execution and operations. This Senior Analyst will join a dynamic and cross functional team, collaborating closely with partners across the Enterprise to support a critical and strategic priority for the company driving engagement via clear, consistent, and compelling messaging to both Program Administrators and Decision Makers in the Global & Large space.This role is open for Analysts depending on the skillsets of the candidate**Key Responsibilities:**+ Help to develop and implement best-in-class 360-degree surround sound marketing plan to drive Program Administrator and Decision Maker engagement+ Serve as a subject matter expert & champion for the G&L customer segment+ Support marketing campaigns set-up and oversee execution tasks across all channels in various systems and platforms+ Manage relationships with external agencies from creative development to flawless execution+ Build cross-functional relationships across multiple internal and external partners: Middle Market Corporate Marketing team, Product Management, Field partners, Brand, etc.+ Act as primary point of contact with our Compliance and Legal partners to drive adherence to all applicable rules and regulations+ Provide regular campaign status reports to Marketing Manager with actionable recommendations+ Analyze data to identify opportunity areas and deliver recommendations+ Manage Ad Hoc projects**Minimum Qualifications**+ Strong track record of driving results, analyzing data, reporting and trends. (i.e. KPIs tracking, budget, scorecards)+ A passion for creating engaging client experiences to support our brand+ Self-starter who can thrive in a constantly evolving, dynamic environment+ Comfortable working in white space+ Superior project management skills with ability to manage multiple priorities and initiatives+ Strong PowerPoint and Excel skills+ Superior written and verbal communication skills with attention to detail+ Detail-oriented with a strong process mindset+ Creative eye, with a passion for designing visually compelling and effective marketing communications in partnership with creative agencies+ Enthusiasm for helping collaboration and sense of humor is required**Qualifications**Salary Range: $55,000.00 to $105,000.00 annually bonus benefitsThe above represents the expected salary range for this job requisition. Ultimately, in determining your pay, well consider your location, experience, and other job-related factors.We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:+ Competitive base salaries+ Bonus incentives+ 6% Company Match on retirement savings plan+ Free financial coaching and financial well-being support+ Comprehensive medical, dental, vision, life insurance, and disability benefits+ Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need+ 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy+ Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)+ Free and confidential counseling support through our Healthy Minds program+ Career development and training opportunitiesFor a full list of Team Amex benefits, visit our Colleague Benefits Site .American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law.Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.US Job Seekers/Employees - Click here to view the Know Your Rights poster and the Pay Transparency Policy Statement.If the links do not work, please copy and paste the following URLs in a new browser window: https://www.dol.gov/agencies/ofccp/posters to access the three posters.**Job:** Marketing**Primary Location:** US-New York-New York**Schedule** Full-time**Req ID:** 24012829
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Senior Analyst - B2B Customer Marketing