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Job Type

Full-time

We will only consider candidates that are physically located in the following States (no exceptions):

CO, CT, FL, GA, IL, IN, MA, MD, ME, MI, MN, MO, NC, NJ, OK, OR, PA, SC, TX, UT, VA, VT

We do not sponsor work visas/OPTs/CPTs/Perm. Res. etc.

WHO WE ARE (Why you will LOVE us)

Academic Programs International (API) encourages students of all ages to embark on a lifelong experiential educational journey that enriches lives, communities and organizations and helps every student, college and company to achieve their goals.

Through the creation of APIConnect, an experiential education technology platform, the company helps colleges, universities and students create and discover learning experiences customized to meet their needs. APIConnect offers a vast library of destinations, accredited courses, internships, and original programming geared toward maximizing students’ college experiences so they are better prepared for the workforce upon graduation.

Headquartered in Austin, Texas, US, API sends thousands of students on hundreds of programs both virtually and in more than 60 cities in nearly 25 countries in Asia-Pacific, Europe, Latin America, North America, and the Middle East.

If you are someone who thinks differently, is passionate about serving students, and wants to be a part of a fun and hard-working culture, then this is the company for you.

WHO ARE WE LOOKING FOR

We are seeking a creative and results-driven Social Media Manager to lead our digital presence and engage with our student, parent and university audiences. This role will involve creating, managing, and optimizing paid and unpaid content across various social media platforms to inspire students and parents to explore our study abroad programs, and to promote API to university contacts. If you are passionate about storytelling, digital marketing, and education, this is your opportunity to make a meaningful impact.

WHAT YOU WILL BE DOING

1. Develop and implement a comprehensive social media strategy to promote study abroad programs and build brand awareness.
2. Create, schedule, and publish engaging and high-quality content (posts, stories, videos, reels, etc.) tailored to different platforms, including Instagram, Facebook, TikTok, LinkedIn, and YouTube.
3. Create and manage paid social media advertising campaigns in AdWords, Facebook, LinkedIn, IG and other platforms, including strict budget planning and management, creative posting, and performance tracking with responsive pivots to campaigns that are working vs not working.
4. Collaborate with the marketing team to align social media campaigns with broader marketing goals and seasonal, academic calendar.
5. Monitor and analyze social media performance metrics, providing insights and recommendations for optimization.
6. Direct and leverage alum-created content on social channels.
7. Engage with followers by responding to comments, messages, and inquiries promptly and professionally.
8. Stay updated on social media trends, tools, and best practices to ensure innovative and effective strategies.
9. Coordinate with program alumni, current students, and ambassadors to feature authentic testimonials and user-generated content.
10. Maintain a consistent brand voice and visual identity across all platforms.

KEY SUCCESS FACTORS

1. Strong understanding of social media platforms, algorithms, and analytics tools.
2. Strong background of paid social media proficiency and strong reporting skills.
3. Excellent writing, editing, and communication skills.
4. Proficiency in graphic design and video editing tools is a plus (e.g., Canva, Adobe Creative Suite).
5. Passion for global education, cultural exchange, and student engagement.

KEY EDUCATION AND CERTIFICATIONS

1. Bachelor’s degree from an accredited college or university.
2. 5+ years experience as a Social Media Manager or similar role, preferably in the education or travel industry.
3. 2-4 years in higher education a plus.

DISTINGUISHING EDUCATION AND CERTIFICATIONS

API CORE COMPETENCIES

1. Communication
2. Initiative
3. Problem Solving
4. Teamwork
5. Reliability
6. Relationship Management
7. Organization

Academic Programs International LLC is an Equal Employment Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. All applicants must be eligible to work in the U.S.

Academic Programs International LLC endeavors to make reasonable accommodations for candidates, applicants and employees with disabilities and disabled veterans pursuant to applicable federal and state law.