Urture Apparel & Outfitting
B2B Digital Marketer
Urture Apparel & Outfitting - Bennington County, VT; Vermont, US
Work at Urture Apparel & Outfitting
Overview
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Overview
Job Opening: B2B Digital Marketing
Location: Manchester, Vermont preferred; remote considered
Start Date: May 15, 2025
Company: urture ®
About urture ®
urture ® is a Vermont-based outfitting and apparel startup. We're excited to open our first official office, retail space, and media hub in downtown Manchester, VT. We’re a passionate team of four, driven by creativity and purpose.
Learn more: urture.com
The RoleWe are looking for help in creating our digital marketing strategy and execution, focused on driving national growth across all sales channels, with a primary emphasis on social media, content, and performance marketing.
Responsibilities- Drive topline revenue through digital marketing
- Develop and execute B2B strategies across digital platforms
- Manage social media (organic + paid), including content, scheduling, and analytics
- Design and send newsletters and email campaigns
- Use Apollo and ZoomInfo for lead generation
- Analyze performance using Google Analytics and related tools
- Collaborate with the core team on brand storytelling and campaigns
- Experience in B2B digital marketing (apparel/outdoor industry a plus)
- Strong technical and analytical skills
- Comfortable running email, social, SEO, and paid campaigns
- Passion for the outdoors
- Independent and collaborative mindset in a startup setting
- Familiarity with tools like:
- Shopify
- Google Analytics
- Apollo, ZoomInfo
- Klaviyo and major social platforms
- Landing page best practices