Marketing Acquisition Specialist
The Walt Disney Company - New York, New York, us, 10261
Work at The Walt Disney Company
Overview
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Overview
**Responsibilities:**
**Paid Media**
+ Create campaign briefs and track asset development to ensure timely launch of acquisition campaigns across growth channels via paid media agency.
+ Internal lead for in-house campaign set up across growth channels. This includes building estimates, monitoring performance, and reporting. Campaigns services supporting:
+ Internal LOB partners (Marvel HQ, Sales/partnerships)
+ Print publishing priorities
**Partnership/Affiliate Marketing**
+ Oversees asset creation deliverables, timelines, creative review and approvals processes for co-marketing promotions
+ Leads asset development and content calendar updates to provide affiliate marketing partners steady pipeline of opportunities for growth and brand spotlighting.
+ Key partners include:
+ Apple and Google Play
+ Marvel Unlimited affiliate marketing program
+ Analytics
+ Partner with BI and media agency teams to evaluate performance and provide recommendations for future campaigns.
**Operations**
+ Assist with monthly invoicing process for paid media/marketing expenses.
+ Partner with Lifecycle and Guest Experience managers to build process for campaign tracking/information sharing with internal and external partners.
**Qualifications**
+ Bachelor's degree in marketing, business or related field.
+ 2+ years' experience in performance marketing Experience with campaign operations on key paid media channels including Meta, Tiktok, Amazon, Google, and Apple.
+ Ability to project manage/prioritize multiple projects simultaneously.
+ Experience working with project management software (such as JIRA)
+ Strong creative instincts with an eye towards concept development for performance marketing.
+ Experience with Adobe analytics suite or comparable analytics platforms.
+ Exceptional organizational skills and an extraordinary attention to detail.
+ Dynamic problem-solving skills and the ability to work with cross-functional internal teams.
+ Strong communication and writing skills, comfortable communicating across all levels.
+ A fan of Marvel, and lover of comics is a plus
The hiring range for this position in New York is $61,500.00-$82,300.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
**Job ID:** 10124687
**Location:** New York,New York
**Job Posting Company:** Marvel Studios
The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email Candidate.Accommodations@Disney.com with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.