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Sr. Product Marketing Manager, Amazon Music

Job ID: 2931670 | Amazon.com Services LLC

Additional locations include: [Seattle, WA], [New York, NY], [San Francisco, CA], [Culver City, CA].

Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to exclusive podcasts, concert livestreams to artist merch, Amazon Music is innovating at some of the most exciting intersections of music and culture. We offer experiences that serve all listeners with our different tiers of service: Prime members get access to all the music in shuffle mode, and top ad-free podcasts, included with their membership; customers can upgrade to Amazon Music Unlimited for unlimited, on-demand access to 100 million songs, including millions in HD, Ultra HD, and spatial audio; and anyone can listen for free by downloading the Amazon Music app or via Alexa-enabled devices. Join us for the opportunity to influence how Amazon Music engages fans, artists, and creators on a global scale. Learn more at https://www.amazon.com/music.

As a Sr. Product Marketing Manager driving Go To Markets (GTM), you will be a core member of the Amazon Music's Global Product Marketing and GTM team. You will be responsible for GTM strategy and execution for Amazon Music's mobile and voice product experiences, including Prime Music and Amazon Music Unlimited. We are seeking a seasoned product marketer who is creative, strategic, and has a core understanding of the optimal customer mobile app experience. You will be working cross-functionally with product managers to set the product roadmap to develop and launch new product features that surprise, delight, and engage our customers. You will also work with other marketing teams (social, brand, paid marketing channels, promotions, etc.) to develop global GTM strategies that drive feature awareness, adoption, and retention across all devices.

This role is highly visible and a successful candidate must be comfortable with ambiguity, earning trust with cross-functional teams and leaders, influencing up and across, and juggling multiple priorities simultaneously in a fast-paced dynamic environment. The candidate must be a great oral and written communicator and possess high levels of creativity, independence, backbone, flexibility, and attention to detail. This role will be a global role, but will work with regional marketing and product teams to adapt global GTM strategies for local customers and to adhere to local regulations.

This ideal candidate will have product marketing, consulting, or program management skills.

Key job responsibilities

1. Develop and deliver GTM strategies and frameworks, which are scalable and repeatable across various product feature launches
2. Conduct customer research to develop insights and enhanced brand positioning to stay competitive in the growing MSP space
3. Oversee strategy, execution, and performance of cross-channel global marketing plans to build awareness, adoption, and engagement of key features
4. Partner with various product teams to develop product roadmaps for features meant to drive Monthly Active Users (MAUs), Listening Hours, and enhance the customer experience on Amazon Music
5. Partner and consult across with the Amazon Music Industry and Artist Relations teams to better integrate music and podcast artist content into the customer experience
6. Develop compelling GTM creative assets (video, social, Owned & Operated) working cross-functionally with creative designers
7. Provide copywriting guidance
8. Advocate for the optimal customer experience when working on UX design with product teams
9. Drive regular reviews of roadmap progress and results with leadership across marketing, subscriptions tech, and product

BASIC QUALIFICATIONS

- 6+ years of professional non-internship marketing experience
- Experience leading go-to-market for consumer software or hardware product launches
- Experience building, executing, and scaling cross-functional marketing programs
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience using data and metrics to drive improvements
- Experience collaborating across UX and product on customer flows and copy

PREFERRED QUALIFICATIONS

- 8+ years of professional non-internship marketing experience
- Experience with customer segmentation, profiling, and targeting
- Familiarity with engagement marketing performance KPIs and understanding of how to interpret KPIs to inform future strategy
- Experience within the media/entertainment industry and/or a subscription business

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.