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Assistant director of video creative strategy
Dartmouth College - Hanover, New Hampshire, us, 03755![Dartmouth College](/api/image?src=https%3A%2F%2Fproduction-rails-default.s3.amazonaws.com%2Fuploads%2Falt_company%2Flogo%2F221%2Fdartmouth_logo1.png&w=640&q=75&f=webp)
Work at Dartmouth College
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Overview
Position Purpose
Apply (by clicking the relevant button) after checking through all the related job information below.The Assistant Athletics Director of Video & Creative Strategy will execute the comprehensive visual storytelling of Dartmouth College Athletics and Recreation Department (DCARD). Reporting to the Associate Athletics Director for Media Strategy and Brand Advancement, this position will play a critical role in capturing, creating and producing visual/video assets that tell the stories of Dartmouth Athletics to further the recruitment of prospective student-athletes, enhances fan engagement, promotes DCARD competitions and illustrates Dartmouth College and Dartmouth Athletics’ distinctions within the Ivy League. This position will have a heavy emphasis placed on high-quality video storytelling and other visual content for DCARD. The ideal candidate will be a visionary leader with a strong background in creative content production, cinematic video content, digital media, and team management.
DescriptionDartmouth College is seeking a visionary Assistant Athletics Director of Video & Creative Strategy to lead our dynamic storytelling efforts! Capture the essence of Dartmouth Athletics through high-quality video and multimedia content. Enhance fan engagement, promote competitions, and highlight the distinctions of Dartmouth within the Ivy League. If you have a strong background in creative content production and a passion for digital media, apply now to make an impact!
Required Qualifications - Education and Yrs ExpBachelors plus 6 or more years' experience or combination of education and experience.
Required Qualifications - Skills, Knowledge and Abilities6 Years relevant experience.Bachelor’s degree in sport marketing, sport management, athletic administration, communications, Graphic Design, Digital Media, or a related field.Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects, etc.) and other content creation tools.Exceptional storytelling and visual communication skills.Demonstrated ability to manage multiple projects simultaneously and meet tight deadlines.Excellent interpersonal and communication skills, with the ability to work effectively with diverse groups.Knowledge of social media platforms and digital marketing strategies.Strong understanding of sports and the ability to anticipate and capture key moments.Proven experience in leading and managing a creative team.Ability to work flexible hours, including evenings and weekends, to cover athletic events.Preferred Qualifications1-2 Years of supervisory or management experience.Master’s degree.Two or more years of experience with an NCAA college athletic program.Understanding of NCAA rules and regulations as they pertain to content and communications.Knowledge of NCAA and Ivy League rules and regulations.Key AccountabilitiesContent CreationDevelop and implement a 12-month comprehensive creative storytelling strategy, highlighted with effective video, that aligns with the overall goals and brand of the Athletics Department.Direct the creation and execution of multimedia content, including graphics, videos, photography for social media, websites, and other digital platforms.Create a wide-array of videos including but not limited to: highlight/interview packages, behind-the-scenes features, student-athlete profiles, long-form stories, other feature content, social media content, branded content, fan engagement videos, and other various departmental videos.Video storytelling and crafting a compelling narrative through multimedia (i.e., social, website, and broadcasting.)Educate, train, and manage coaches, staff, and student-athletes on the Digital Asset Management platform (i.e., Photoshelter) and corresponding Content Creation Platform (i.e., Slate Team).Coordinate the timeline, production, and execution of content for game day coverage, promotional campaigns, special events, and athlete features.Develop and produce high-quality, cinematic video content for promotional and marketing purposes, capturing the dynamic and engaging nature of the athletic department’s events and programs.Stay current with industry trends and best practices to ensure innovative and effective content.Produce engaging and compelling multimedia content (video, photography, and graphics) to promote Dartmouth Athletics across various platforms, including social media, the official website, and promotional materials.Record and capture content of Dartmouth College athletic events, including but not limited to, practices, games, and special events.Conduct interviews with athletes, coaches, and staff to create in-depth features and promotional videos.Ensure all content is high-quality, brand-consistent, and delivered on time.Edit multimedia content to create polished, professional, and visually appealing content, while adhering to the overall visual identity, style and brand of DCARD.Plan and execute individual team multimedia shoots, specialty multimedia shoots, athletic event coverage and the distribution and archiving of all digital assets through the department Digital Asset Management platform.Administration & CollaborationLead, manage, and develop all full-time creative content team members while working in conjunction with the creative football staff.Work in conjunction with the Assistant Director – Creative Content – Multimedia to oversee student creative staff.Collaborate with coaches, student-athletes, Dartmouth College Communications, and other stakeholders to gather content ideas and provide creative support.Act as the primary point of contact for all creative content needs within the Athletics Department.Work closely with all departments within athletics and the college to align multimedia content with departmental strategic goals and ensure cohesive and integrated content strategies.Collaborate with external vendors and contractors when necessary.Collaborate with all DCARD staff to develop creative concepts for multimedia projects that showcase the personal stories and behind-the-scenes aspects of Dartmouth Athletics.Utilize analytics tools to measure the effectiveness and reach of content, providing regular updates to senior leadership.Use data-driven insights to refine and improve content strategies and engagement.Budget & Resource ManagementManage the creative content budget, ensuring efficient use of resources and proper lifecycle replacement of equipment.Maintain and operate camera and audio equipment, ensuring that all gear is in proper working condition.Stay informed about advancements in video technology and recommend equipment upgrades as needed.
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