Technical Marketing Associate
MILE HIGH EQUIPMENT COMPANY LLC - Denver, Colorado, United States, 80285![MILE HIGH EQUIPMENT COMPANY LLC](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at MILE HIGH EQUIPMENT COMPANY LLC
Overview
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Overview
LevelEntry
Job LocationIce-O-Matic - Denver, CO
Job CategoryMarketing
Description
Ice-O-Matic, the premier manufacturer, distributor, and supplier of ice machines worldwide, perfecting top-quality Ice since 1952, has an immediate need for a Technical Marketing Associate
Job Title: Technical Marketing Associate Location: Denver
Department: Sales Classification: Salary
Reports to: Product Manager Rev Date: 07/26/2024
Position Summary:
The Technical Marketing Associate will be responsible for the coordination, development and implementation of all marketing, advertising, and communications activity to support the company's strategic objectives. This includes, but is not limited to, working with the advertising agency to create industry leading marketing collateral and advertising/PR campaigns, planning and coordinating our participation in national tradeshows and conferences, supporting the sales channel with their marketing needs, literature printing and inventory management, and coordinating website updates via our CMS.
Duties and Responsibilities:Assist the Product Manager in the development and management of product strategies and roadmaps.Conduct market research and competitive analysis to identify trends, opportunities, and gaps in the market.Analyze data from AHRI and Autoquotes using Excel to determine market share and the competitive product landscape.Generate comprehensive and easy-to-digest reports for stakeholders based on market and competitive analysis.Collaborate with cross-functional teams, including engineering, marketing, sales, and tech service, to ensure alignment and successful product execution.Support the planning and execution of product launches, including coordinating with marketing and sales teams for promotional activities.Gather and analyze user feedback to inform product improvements, updates, and new feature development.Prepare detailed product documentation, including specifications, user guides, and training materials to ensure proper understanding and use of the product.Track and report on product performance metrics, such as technical metrics and sales volumes, to inform decision-making and strategy adjustments.Actively communicate with customers partnering with us to field-test equipment, gathering valuable insights and feedback.Function as an expert technical resource for our sales team, providing in-depth product knowledge and support to enhance sales efforts.Assist in the creation of marketing literature and materials, including spec sheets, sell sheets, and product images, to effectively promote our products and their benefits.Conduct product training for internal teams and external partners to ensure comprehensive understanding and effective use of the product.Monitor industry trends and advancements to identify potential innovations and improvements for our product line.Assist in managing the product lifecycle, from conception through launch and post-launch analysis.Support the development of pricing strategies based on market research and competitive analysis.Engage in continuous improvement efforts to enhance product quality, performance, and user satisfaction.Perform additional tasks and responsibilities as needed to support the product management team and organizational goals.
WHY WORK AT ICE-O-MATIC?
IOM has been making ice machines in Denver, Colorado for over 50 years and we pride ourselves on innovation, quality, and building the best products in our industry. We supply all food service distribution points around the world from small restaurants to national chains and from food trucks to stadiums.
We are looking for talented individuals to join our growing company. Individuals who enjoy working with others, driving results, and having fun. If you have a passion for making great products, making a difference, and creating an amazing customer experience, then please send us your resume.
For more information on Ice-O-Matic, please see our website: www.iceomatic.com
Ice-O-Matic provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
The annual salary is $58,500 - $60,000. Pay is based on several factors including but not limited to education, work experience, time in role, certifications, etc. This role is eligible for a bonus based on performance. In addition to your salary, Ice-O-Matic offers a comprehensive benefits package, incentive and recognition programs, and a 401K plan (all benefits are based on eligibility).
Application deadline: Friday, August 2, 2024 12:00 p.m. MST