Associate Director, Social Media & Intelligence
Advantage Solutions - Boston, Massachusetts, us, 02298![Advantage Solutions](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Job Title: Associate Director, Social Media
Location: Remote (U.S. based)
About the Role:
Calling all social media trend spotters, TikTok scrollers and Instagram double-tappers: Amp is looking for an Associate Director, Social Media to join our Social Media team. The Associate Director, Social Media will be responsible for leading winning social media strategies, innovative campaigns, and ongoing social media work streams for well-known consumer brands.
They will be responsible for defining their clients’ strategic social approach and presence to deliver against business objectives, utilizing best practices and actionable insights to inform channel-specific strategies across owned social platforms. They will also contribute to the evolution of Amp’s social media team through best-in-class thinking and team leadership, and work closely with cross-functional teams and key client stakeholders across key strategic initiatives.
The ideal candidate will be an innovative thinker, a strategic planner, and a skilled communicator with a proven track record of leading social media initiatives that drive business impact–and it goes without saying, is immersed in today’s social media landscape.
Your Day-to-Day:
Developing winning social media strategies that guide clients’ presence on social media channels and deploying these strategies to drive brand impact
Conducting research to uncover key learnings about categories, consumers, and competitors
Oversee day-to-day work streams for clients including, but not limited to, content creation, planning, scheduling, and community management ensuring alignment to social strategy
Formulating high performance social campaign plans that reflect client objectives and deliver business impact
Partnering closely with creative teams to develop briefs that help reach social media objectives and consistently deliver unique, social first content
Providing ongoing social media counsel for clients including annual planning, strategic optimizations, and new opportunities
Measuring and reporting, with a clear view on what’s working and why, using data to uncover insights, prove value and optimize go-forward tactics
Cultivating a deep knowledge of social media behaviors across consumer segments, current and emerging platforms, and social and digital trends, used to inform how clients show up across owned social media channels
Providing leadership, mentorship, and direction for junior team members including community managers and junior social strategists
Collaborating with key internal stakeholder across disciplines as a trusted leader and subject matter expert–managing cross-functional team collaboration and partnership across marketing channels
Qualifications – Must-Have’s:
7+ years of experience working in social media-focused roles. 3+ years client facing. Agency experience preferred, but not required.
Track record of planning successful social-first campaigns and strategies, carefully selecting the right channels and tactics to engage target audiences
Deep understanding of social media platforms and up-to-date on industry and platform trends (Instagram, Reels, TikTok, YouTube, etc.)
Ability to analyze performance across social media platforms with the ability to translate data insights into actionable strategies
Strong verbal and written communication skills, including ability to create and deliver strategy presentations and persuasive pitches to key internal stakeholders, clients, and leadership
Proven management skills with a preference for candidates who have managed one or more direct reports
Excellent critical-thinking and problem solving capabilities, including the ability to be nimble in an ever-changing environment and work collaboratively across teams
Ability to thrive in a dynamic and fast-paced environment, balancing multiple projects and clients simultaneously. Comfortable with ownership and high level of responsibility
Experience with social media management software, social listening tools, and social analytics tools (Sprout Social, Hootsuite, Sprinklr, Netbase, etc.)
Bachelor’s degree in marketing, advertising, communications, or related field preferred
About Amp:
Amp is a marketing agency disrupting the status quo–a full-service, integrated marketing agency. We are a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating impact. We thrive on showing brands how to own their space and keep growing.
Amp is an equal opportunity employer and encourages people from all backgrounds and experiences to apply. Amp does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age or other legally protected status. We prohibit harassment of applicants and employees based on any of these protected categories.
Job Will Remain Open Until Filled
Responsibilities
The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.
Position Summary
The Associate Director, Social position leads strategic planning and execution of earned and paid social communication programs for client engagements. This requires experience and excellence in Social Listening and Analytics, Community Engagement, Content Marketing, and Influencer Outreach. The Associate Director, Social is asked to lead the overarching direction and continued optimization of client programs – working with cross-discipline team members to produce impactful work. Additionally, this role will lead social new business pitches working across departments to acquire new client work. The position reports directly to the Director of Social. The Associate Director, Social is also expected to maintain a close level of coordination with senior Strategy, Search, Media and Account management, as well as the Content team– working towards a cross-agency approach to integrated Communications Planning.
Essential Job Duties and Responsibilities
Take the lead Social role on key client accounts – developing and executing strategic recommendations to ensure the team approach is in line with project objectives and best practices for Social.
Participate in the business development process to provide Social and digital expertise, and collaborate with cross-agency teams to win client accounts.
Review ongoing client work implemented by Social team members across multiple accounts - to ensure work is in line with client and agency expectations.
Educate cross-agency personnel on emerging social and media technologies, toolsets and processes based on industry best practices and program results.
Guide Creative and Content teams on content development efforts for social communication programs.
Build plans and presentation materials for delivery/presentation to clients.
Supervisory Responsibilities
Diriect Reports
This position does not have supervisory responsibilities for direct reports
Indirect Reports
May delegate work of others and provide guidance, direction and mentoring to indirect reports
Travel and/or Driving Requirements
Travel and Driving are essential duties and function of this job
Minimum Qualifications
Education Level: (Required): Bachelor's Degree or equivalent experience
Field of Study/Area of Experience:
7-10 years of experience in Social
Agency experience a must, client-side experience additionally preferred
Skills, Knowledge and Abilities
Interest in integrated digital media, strategic planning, and content development.
Intimate knowledge and experience working with Social analytics tools and platforms.
Strong sense of personal responsibility and initiative - must be able to work autonomously or in advance of other teams joining, supporting.
Highly collaborative. Comfortable with leading, co-leading and following teams.
Good written communication and verbal communication skills
Strong written communication and verbal communication skills
Excellent written communication and verbal communication skills
Excellent customer service orientation
Good interpersonal skills
Strong prioritization skills
Decision making skills
Analytical and research Skills
Team building Skills
Ability to understand and follow specific instructions and procedures
Ability to exercise sound judgment
Ability to make oral presentations
Ability to gather data, to compile information, and prepare reports
Ability to ensure a high level of service and quality is maintained
Ability to direct, lead, coach, and develop people
Ability to work effectively with management
Ability to visualize and plan objectives and goals strategically
Ability to research and analyze data effectively
Demonstrated ability to provide cross-functional leadership
Ability to develop strategic plans to grow the business
Well-organized, detail-oriented, and able to handle a fast-paced work environment
Track record of building and maintaining customer/client relationships
Flexible and adaptable, able to change and alter according to changes in projects or business environment
Ability to work independently and prioritize duties with minimal supervision, in order to meet deadlines
Ability to complete multiple duties with accuracy shifting from one to another with frequent interruptions and competing deadlines
Basic computer skills including familiarity with Word, Excel, and Internet usage
Strong computer skills including proficiency with Microsoft Word, Excel, PowerPoint, Access, Outlook, and web-browsers
Environmental & Physical Requirements
Office / Sedentary Requirements
Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.
Additional Information Regarding The Complete Job Duties and Job Descriptions
Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department.This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
Important Information
The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.
The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
Job Locations US-MA-Boston | US-WA-Seattle | US-IL-Chicago
Primary Posting Location : City Boston
Primary Posting Location : State/Province MA
Primary Posting Location : Postal Code 02102
Primary Posting Location : Country US
Requisition ID 2024-433369
Position Type Full Time
Category Marketing (Corporate): Integrated Marketing, Experiential Marketing
Minimum USD $95,000.00/Hr.
Maximum USD $115,000.00/Hr.