Offline Marketing Specialist
Shopmonkey - Olympia, Washington, United States,![Shopmonkey](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Offline Marketing Specialist
you will deliver against acquisition goals, manage and optimize campaigns, monitor channel spend and budget to help acquire customers. You will create and execute channel recommendations and optimizations to improve our media buying excellence and drive high-quality leads through our offline channels. You'll build a continuous test and learn culture, mining campaign performance and funnel insights to drive future campaign optimizations and testing.
You will have the opportunity to:Oversee day-to-day acquisition efforts for offline channels including direct publication, radio, podcasting and OOH, and partner with internal stakeholders to report full-funnel metrics and ROILead execution of campaigns and partner with DG peers to identify relevant target audiences to reach pipeline goalsCreate, manage and expand campaigns across owned and paid channels with a data-driven approach and compile insights to inform strategic decisionsOptimize campaigns and journey throughout the funnel including channel strategy, keyword targeting, geo-targeting, copy and creative and landing page experiencesSupport integrated marketing campaigns to reach department objectivesPartner with Design team to create cohesive and on-brand ad creative to maintain ad relevance and reduce ad fatigueReport quickly and succinctly on campaign performance as it relates to pipeline performance and be able to make data-driven recommendations to drive revenueContinuously test and improve campaign creative, copy, and audience targeting to maintain campaign performanceDiversify media mix by launching new tech vendors and help to research new vendors/platforms
We are looking for people who have:A Bachelor's degree in Marketing, Communications, Business or related field3+ years of experience in building and managing advertising channels and campaigns and running marketing campaigns in B2B marketing for a SaaS companyAgency or in-house experience preferredExperience working with external partners on negotiations and contract developmentAdvertisingExperience with web personalization tools like MutinyFamiliar with Google Analytics or other third-party analytics and optimization toolsExcellent copywriting and communication skills, with strong attention to detailResourceful and able to work independently and as part of a teamStrong project management skills and comfortable working with ambiguityExcel skills or data analytics skill sets a plus
In the United States the range is typically a salary of $70,000 to $85,000 + bonus + equity + benefits. The range provided is Shopmonkey's reasonable estimate of the base compensation for this role. The actual amount will be based on job-related and non-discriminatory factors such as location, experience, training, skills, and abilities. Consult with your Recruiter during the initial call to determine a more targeted range based on these job-related factors. In addition to this base compensation company stock options and benefits as outlined below are included.
Why Shopmonkey?Shopmonkey has become an amazing environment where employees feel that they are valued as people, and not just worker bees. To ensure that our team thrives, we invest in the following perks ( benefits below are mainly for U.S. based, full-time employees)
Other benefits vary upon location outside the United States, and employment status):Health & WellnessMedical, dental, vision, and life insurance benefits available the 1st of the month following hire dateShort term and long term disabilityEmployee assistance programReimbursement for a personal health and wellness membershipGenerous parental leave401(k) available upon hireTime Off11 paid holidaysFlexible time off - take the time off you need!Giving BackMatching donations for approved charitable organizationsGroup volunteer effortsPersonal & Professional DevelopmentWeekly internal product & company training sessionsMonthly events & education activities focused on DEIB, personal and/or professional developmentIndividual career progression plans and leadership/management trainingCheck out our founder's story, life page, or hear from real employees about what it's like to work at Shopmonkey.Join our team of hungry, humble, smart people who love what they do, and change the auto industry by helping every shop thrive.About the IndustryThe U.S. is the second largest passenger vehicle market with more than 260 million registered passenger vehicles, and the global car repair market is estimated to be worth more than $500B. Shopmonkey aims to change the status quo and enable auto shops to become more efficient and give their customers a more delightful experience.About ShopmonkeyShopmonkey is the leading auto-repair shop software company; it is a cloud-based solution that helps auto-repair shops consolidate tools, save time, and streamline their entire operation onto a simple, easy-to-use platform.Headquartered in Silicon Valley and trusted by more than 3,500+ auto shops across the U.S. and Canada, Shopmonkey aims to change the status quo of the global car repair market, estimated to be worth more than $500B.In 2021 Shopmonkey raised a $75 million Series C, supported by top-tier Silicon Valley venture capital firms Bessemer Venture Partners, Index Ventures, Headline, I2BF, and ICONIQ Growth.
In 2022, Shopmonkey was named #4 on Forbes' annual ranking of America's Best Startup Employers list (and #1 in Business Products & Software Services).Shopmonkey was once again named as one of America's Best Startup Employers by Forbes in 2023 and 2024.Shopmonkey is committed to building a diverse and inclusive team. We are looking for team members from all backgrounds that are committed to the Shopmonkey mission.Shopmonkey provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Shopmonkey is committed to the full inclusion of all qualified individuals. In keeping with our our commitment, Shopmonkey will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact our Talent Team at hiring@shopmonkey.io.