Associate Director of Marketing, Clinical Laboratory Automation &...
bioMérieux SA - Salt Lake City, Utah, United States, 84193![bioMérieux SA](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at bioMérieux SA
Overview
- Apply
Overview
This position works with the Sr. Director of Marketing to lead commercial marketing efforts for bioMérieux's Laboratory Automation and Services portfolio. This includes leading a team of product marketing managers setting product objectives, mapping out appropriate strategies, and executing effective tactics.
This position is located in our Salt Lake City, UT Commercial Headquarters, remote positions will not be considered.
Main Accountabilities:
Directs:Development and executional excellence of Strategic/Brand PlanDevelopment of annual sales budget and interaction with respective stakeholders such as FinanceManage assigned commercial marketing team membersCommercial marketing efforts for assigned portfolioLong-term product commercial strategy for Lab Automation & Services portfolioIntegrated product launch plans and post-launch activitiesManages annual marketing spend (OPEX)Guides product marketing managers through go to market processEstablishes priorities for portfolioBrings Voice of Customer input (VOC) to global organizationOversees the development of product training objectives in conjunction with the training department
Strategies:Product promotionPositioningPricingSegmentationTargeted Messaging
Tactics:Marketing programs and campaignsSales Tools, including product collateralAdvertisingTradeshowsOnline/web/social media, etc.Distribution channel marketing support
Additional responsibilities include:Develop and mentor team, perform annual performance reviews, identify training needs, and develop team career pathDeveloping and maintaining relationships with Key Opinion Leaders in the different areas of specialty and organize Advisory Board meetingsWorks with Medical Affairs to define Post-Market clinical publication strategyMonitoring competitors and maintaining adequate competitive intelligenceManaging 3rd party agencies and vendorsServe as a key liaison interfacing and collaborating with Sales, Regulatory, Global Marketing, R&D, Medical Affairs, Compliance, Finance, Customer Support, Quality Assurance, Program Management, and Company Sr. Management.Travels up to 25% of time
Typical Studies-Experience, Skills and Qualifications:
Studies-Experience:Bachelor's degree in biological/health sciences or business-related field; MBA preferredAt least 8 years of successful product management experience preferably with diagnostic, pharma or medical products, or other relevant experiencePrevious experience managing/mentoring people is preferred
Skills and Qualifications:Knowledge of/Experience with in vitro diagnostics industry is highly desired, but not a requirementKnowledge of/Experience with lab automation equipment and lab services is highly desiredExpertise in marketing regulated medical devices/capital equipment is highly desired.Proactive attitude, ambition and the confidence necessary to lead others and achieve aggressive goals.Works independently under minimal supervision.Ability to effectively prioritize and manage multiple tasksAbility to lead, inspire, and motivate a team of product marketing managers.Understands financial metrics for product profitability and pricing strategy analysis.Handles complex issues and problems, and refers only the most complex issues to higher-level staff.Presents technical information to audience with various levels of scientific background.Proficient with Microsoft Office (PowerPoint, Word, and Excel).
Job ID: 19001