Manager, Channel Marketing
Husqvarna Group - Charlotte, North Carolina, United States, 28245![Husqvarna Group](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Husqvarna Group
Overview
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Overview
What You Need to Know:
• Develops and deploys channel-specific product marketing activation across omnichannel sales organization ensuring planned ROI targets and budgets are met.
• Understands how to frame materials around customer mindset and identify and align core solutions for successful channel-specific execution.
• Establishes and drives process-based activity execution including KPI development, tracking and reporting to key stakeholders.
• Creates Product Positioning Strategy and Account Based Marketing plans to support sales goals and market penetration thresholds
• Establishes and maintains bank of omnichannel and channel specific knowledge including competitive intelligence, channel-partner profile detail, marketing tactics and best practices, promotional / activation efficacy and other channel marketing landscape information.
• Manages identification and development of collateral materials collaborating with internal stakeholders as well as evaluating industry best-practices for recommendation.
• Drives merchandising and promotional planning activities; manages channel-specific rebates and incentives.
• Supports sales team in annual line review process, business meetings and marketing updates.
• Manages current and establishes new third-party vendor solutions to optimize and augment channel marketing capabilities.
What We Are Looking For:
• BA/BS degree in Business, Marketing, or related field.
• Master's degree in Business, Marketing, or related field preferred.
• 5+ years of successful marketing with documented results in a fast-paced environment.
• Strong communication and negotiation skills; able to build rapport cross-functionally, influence and prioritize.
• Adept at performing with corporate agility as well as maintaining flexibility as new information is presented.
• Advanced experience with multiple distribution models facilitating asset deployment tailored to channel-specific execution and end-user.
• Knowledge and experience with key marketing mix levers including advertising, merchandising, online marketing, email marketing, direct mail, public relations, training events and promotions.
• Self-starter, takes initiative, learning mindset, cultivates-data driven insights, can work across multiple teams and personalities to gain agreements.
• High proficiency in entire Microsoft office suite of products. Business Intelligence and CRM experience preferred.
• Capable of synthesizing data and translating into tactical execution and strategic direction.
• Sales and/or product management experience preferred.
• Consumer durables experience preferred.
• Project management competency.
• Ability to travel as needed (less than 20%).
Last date to apply:We are continuously accepting applications