Demand Generation Marketing Manager
Wrike - Dallas, Texas, United States, 75215![Wrike](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
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Overview
If you think you are the right match for the following opportunity, apply after reading the complete description.You’re an experienced demand generation marketer who brings creative ideas and analytical thinking to the table. You’re familiar with key demand gen strategies and concepts like: the buyer’s journey, a lead lifecycle and new business funnel, and pragmatic marketing. You know how to use the tools available to you in order to improve upon your marketing programs.
Naturally a collaborative person, you enjoy learning and asking questions. Overall, you have a drive for success and take challenges in stride.
How You’ll make an impactWrike is looking for a remote Demand Generation Marketing Manager to conceptualize, create, implement, and optimize integrated marketing programs to generate and influence pipeline and goals consistent with Wrike objectives. This position is a 1-year contract with high probability of contract-to-hire.
You’ll be the owner of project deliverables and requirements, and work with internal marketing teams to move projects forward. You will collaborate closely with Marketing, Sales, and other teams in the development and execution of integrated, buyer journey-driven marketing programs.
Develop, execute, analyze, and optimize targeted, multi-channel, B2B marketing programs, activities, and tactics to create demand and accelerate buying cycles
Continually assess marketing effectiveness using multiple attribution modeling techniques to inform go-to-market strategies and optimize future programs
Monitor lead-to-book creation and influence by program theme, vertical, and persona
Plan and execute third-party programs including syndication and webinars, managing all details including budgets, timelines, program execution and lead follow-up
Collaborate with and project manage cross-functional teams and vendors to ensure projects are delivered on time and on budget
Provide regular reporting of progress, results, and pipeline
Review campaign performance, compile lessons learned, and communicate recommendations for improvement to stakeholders
Navigate complex workflows, working relationships, and regional differences to be part of a collaborative working environment
You will achieve your best if you have
6+ years B2B demand generation marketing experience in SaaS or Tech industry
A professional collaborative mindset with a passion for project managing complex, multi-channel, integrated marketing campaigns
Experience working with third-party vendors for syndication and webinar programs, managing budgets, program timelines and lead follow-up
Experience marketing to the enterprise Marketing, Professional Services, PMO, and/or Manufacturing buying committee
Motivated self-starter who thrives in complex, fast-paced, quota-driven environments
Ability to pull and analyze data and make informed decisions for future performance
Ability to initiate tasks and work independently, with strong attention to detail
Experience using marketing automation platforms such as Marketo or Hubspot
Experience with Salesforce.com
You will stand out with
Bachelor's Degree in Marketing or a related field
4+ years progressive marketing experience
Perks of working at WrikeWhen you join our team, you join over 1,000 Wrikers all on a journey to do the best work of their lives. The 20,000+ businesses worldwide who chose us as their collaborative work management platform know we lead by example.
Medical, Dental, and Employer-Paid Vision Insurance
Life Insurance, Employer- Paid ST and LT Disability
401K with employer match, FSA/HSA Benefits, and Legal Plan
Employee Assistance Program (EAP)
11 Paid Holidays, 1 Floating Holiday, 20 Days of PTO
16 Hours of Volunteer Paid Time Off
Parental Leave: 18 weeks for birth mothers, 4 weeks for non-birth parents
Get connected with one of our many WERC groups! (Wrike Employee Resource Community)
Your recruitment buddy will be Lindsey Storey, TA Team Lead.
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