Digital Marketing Specialist
Higher Ground Labs - Los Angeles, California, United States, 90079Work at Higher Ground Labs
Overview
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Overview
Do you have the following skills, experience and drive to succeed in this role Find out below.The Digital Marketing Specialist will play a crucial role in executing our digital marketing strategy, with a focus on social media marketing, email marketing, events, and ABM campaigns. This position requires a creative thinker with a passion for sports, excellent communication skills, and the ability to craft compelling content. The ideal candidate will be a versatile marketer who can adapt to various tasks and thrive in a fast-paced environment.Key Responsibilities:Social Media: Own the end-to-end success of social media channels. Develop and implement social media strategies to increase brand awareness and engagement. Create, schedule, and publish high-quality content across our social media platforms. Monitor activity and analyze performance to inform the optimization of strategies and content.Event Management: Coordinate and manage the company’s presence at industry events, conferences, and trade shows to ensure we maximize our team’s efforts on the ground and any sponsorship activations.Email Marketing: Design and execute email marketing campaigns to nurture leads and engage prospects. Track and analyze email campaign performance and provide actionable insights.Sales Marketing: Collaborate with VP of Marketing and Product Marketing to create and execute digital marketing and ABM campaigns to accelerate pipeline.Paid Advertising: Collaborate with our paid media specialist to help plan, execute, and optimize paid advertising campaigns on platforms such as Google Ads and LinkedIn.Content Creation: Write, design and create engaging content for social media, email campaigns, and other digital channels.General Marketing Support: Assist with other marketing initiatives and projects as needed.
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