Automotive Business Marketing Director
MediaTek - San Jose
Work at MediaTek
Overview
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Overview
MediaTek Incorporated is a global fabless semiconductor company that enables nearly 2 billion connected devices a year. We are a market leader in developing innovative systems-on-chip (SoC) for mobile devices, automotive, home entertainment, connectivity, and IoT products. MediaTek has been developing automotive SoCs since 2015 for cockpit and telematics.
Our dedication to innovation has positioned us as a driving market force in several key technology areas, including highly power-efficient mobile technologies, automotive solutions, and a broad range of advanced multimedia products such as smartphones, tablets, digital televisions, 5G, Voice Assistant Devices (VAD), and wearables. MediaTek empowers and inspires people to expand their horizons and achieve their goals through smart technology, more easily and efficiently than ever before. We work with the brands you love to make great technology accessible to everyone, and it drives everything we do.
MediaTek Automotive Platform Business unit develops SoCs for the automotive industry. We are looking for a leader to drive automotive business marketing for cockpit (IVI) and ADAS in North America.
Responsibilities
- Responsible for Go to Market (GTM) strategies with OEM gatekeepers and buyers, including providing constructive feedback for business success.
- Develop new business engagement models and articulate rules of engagement between MediaTek and automotive OEMs and Tier 1 suppliers.
- Conduct TAM/SAM/SOM analysis and target ROI, revenue, and gross margins for financial success.
- Establish pricing strategies based on business goals, value proposition, and competition.
- Deliver executive report-outs covering strategy, business updates, and technical topics.
Qualifications and Knowledge
- Understand the US automotive market, including the Detroit 3 and other OEMs, as well as Tier 1 suppliers.
- Knowledge of OEM plans for Electrical/Electronic (E/E) architecture and Software Defined Vehicle (SDV).
- Strong written and verbal communication skills, with executive presence.
- Familiarity with the current state of electronic and software technology in the automotive industry.
- Minimum 10 years of experience in automotive semiconductor or related industries, with at least 5 years in strategic planning or business development.
- Willingness to travel internationally at least 30% of the time.
Benefits
Employees may be eligible for performance bonuses, short and long-term incentive programs. MediaTek offers comprehensive benefits including health insurance, life and disability insurance, savings plans, paid holidays, PTO, parental leave, 401K, and more.
Equal Opportunity Statement
MediaTek is an Equal Opportunity Employer committed to diversity and inclusion, welcoming applicants regardless of age, race, gender, disability, family status, and other protected categories.
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