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The B2B Marketing Specialist role will work closely as a part of the Growth Marketing Team to scale the growth of our B2B products across all our online platforms
The candidate must have experience with paid search platforms (Google & Bing Ads) and paid social/display platforms (LinkedIn & DV360) as this role is responsible for executing and supporting multi-million dollar digital marketing campaigns, as well as identifying areas for improvement.
Requirements and qualifications
2+ years in managing digital marketing campaigns across paid search, paid social, and display platforms with an international scope, including ad copy testing experience
1+ years in global B2B marketing
Strong written, verbal and collaboration skills
Experience using data and metrics to measure impact and determine improvements
Demonstrated understanding of digital marketing mechanics and most common advertising platforms (Google, Bing, LinkedIn, Display)
2+ years experience with using modern BI tools like Tableau, Google Analytics, or Adobe Analytics
Skills and competencies
Manage paid campaigns across platforms
In coordination with the agency, analyze KPIs and optimize and improve performance
Monitor and report on marketing campaign performance including monthly and quarterly summaries
Work with in-house growth manager and copywriters to develop new tests
Maintain in-depth knowledge of Google, LinkedIn, and other ad platforms
Develop forecasts and media plans using input from partners and your marketing lead
Translate campaign objectives into paid media activation strategies; including defining and building target audiences
Oversee the execution of operational tasks including budget pacing and campaign creative trafficking
Keep a calendar of promotions and global campaigns and ensure alignment of schedules
Key job responsibilities
Manage paid media campaign execution across multiple worldwide markets
Execute campaign optimization tactics (in coordination with agency) to achieve spend efficiency and volume targets
Partner with partners and stakeholders to define the test roadmap
Support the strategy for channel growth in emerging markets
Support new strategies to drive increased acquisition
Partner with strategic cross-functional teams to support GTM plans for upcoming product launches