Marketing Lead
Growthfyi - California, Missouri, United States, 65018![Growthfyi](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Growthfyi
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Overview
power grid
to prevent and detect faults that lead to
wildfire ignition . (More about Gridware below).To make that happen, we’re currently looking for a marketing lead to help establish Gridware's brand and generate awareness of our products. You will be responsible for driving the company's growth by developing and implementing effective marketing strategies. In this position, you will work closely with sales, customer success, and business development to identify target markets and create marketing campaigns.After successfully launching our award-winning product with utilities in 4 states we’re looking for a marketing lead to help the company scale and grow. With our product already gaining recognition and adoption in multiple states, your role will help Gridware capitalize on this success and expand into new markets.ResponsibilitiesDevelop and implement marketing strategies that align with the company's goals and objectivesIdentify target markets and develop plans for reaching and engaging potential customersCreate marketing campaigns, including advertising, events, content marketing, and social mediaMeasure the effectiveness of marketing efforts and make data-driven decisions to optimize campaignsWork with outside agencies and vendors to execute marketing plansStay up-to-date on industry trends and best practices and incorporate them into the marketing strategyRequirementsBachelor's degree in marketing, business, or a related field3+ years of marketing experienceDemonstrated success in developing and implementing marketing strategies and campaignsStrong analytical and data-driven decision-making skillsExcellent communication and presentation skillsExperience with digital marketing tactics, such as email marketing, social media marketing, and content marketingProficiency in marketing analytics toolsAbility to work independently and as part of a teamStrong problem-solving and strategic thinking skillsExperience in a startup or fast-paced environment is a plusApplicationAlthough we do not require candidates to submit a cover letter, candidates who wish to have their application stand out are invited to write a cover letter outlining one or all of the following things in a bullet-point format:Why you are interested in joining GridwareWhat skills you have that makes you the perfect candidate for this roleWe offer competitive benefits that help employees to thrive and grow. These benefits include:An attractive salary with bonus planHealth insuranceStock option planAbout GridwareOur CultureWe are a mission-driven team passionate about saving lives and creating a future without wildfires.Our VisionSave Lives Everyday, EverywhereOur MissionPrevent catastrophic failures by building a highly adaptable platform capable of answering any question about critical infrastructure.What we do
We provide a full-stack (hardware + firmware + software) solution for real-time monitoring of America's power distribution grid. Our low-cost hardware platforms are deployed to power poles, where theydetect and predict faults that lead to wildfire ignition or outagesGridware’s technology is designed to unlock essential values for other adjacent verticals. Our unique positioning allows us to solve some of the world’s most burning challenges - from helping policy makers make data-driven infrastructure decisions to helping farmers overcome micro-climate challenges. While others turn a blind eye to these aged and highly-regulated industries, we at Gridware believe it’s our duty to find win-for-all scenarios that lead to a prosperous future for coming generations.Our investors
Gridware is a privately-held company with funding from major investors such as:True VenturesFifty YearsGridware is an equal opportunity employer. We want applicants of diverse backgrounds and hire without regard to color, gender, religion, national origin, citizenship, disability, age, sexual orientation, or any other characteristic protected by law.Gridware is located in Walnut Creek, California.
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