Director, Marketing
Warner Music Group - Nashville, Tennessee, United States,![Warner Music Group](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Warner Music Group
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Overview
Global Growth, Local Expertise : Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
Innovation and Insight : Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
Empowered by People : Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.
We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity.Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.Job Title: Director, MarketingA little bit about our team:In this role, you will sit inside of the Marketing team, reporting to the SVP, Marketing + Analytics. You will work closely with various internal departments along with artists, managers, and external partners to create, strategize, and increase opportunities in the marketplace for a subset of the Warner Music Nashville roster. You will work with an energetic, fast-paced team of people committed to driving awareness and engagement for our artists and their music.Your role:The Director, Marketing is focused on creating and enhancing marketing opportunities, developing artists’ audiences, and identifying new and innovative ways to connect artists with their fans. You will create and ensure execution of the marketing plans and new music releases for the entirety of your assigned roster.Here you’ll get to:Develop and complete thoughtful, strategic, creative marketing plans to generate awareness and momentum for WMN artists and their music.
Design, direct, and implement bespoke campaigns and timelines that will: (1) expose your roster of WMN artists to potential new fans, (2) deepen artist/fan relationships for passive fans, and (3) nurture artists’ core/super fans.
Set and manage quarterly marketing budgets for your roster of artists.
Manage marketing and new release workflows through the label ecosystem:Schedule new music releases (both digital and physical).
Ensure timely delivery of assets to ensure successful execution of release timelines.
Liaise between artists/managers and relevant WMN departments (A&R, creative, publicity, digital, streaming, radio, etc.).
Regularly evaluate, measure, and report on the effectiveness of marketing efforts.
Ensure that the artist’s voice, vision, and creative throughline is consistent and runs throughout all marketing touchpoints.
About you:You have 5+ years of marketing experience.
Passionate about music.
Proficient in building and handling budgets.
Highly creative.
Enjoy working in a fast-paced environment.
Enjoy building and fostering relationships across teams, departments, and with external partners.
Have exemplary written and verbal communication skills.
Are driven to be innovative, think outside the box, and suggest improvements within your scope of work.
About us:As the home to 10K Projects, 300 Elektra, Asylum, Atlantic, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.Together, we are Warner Music Group: Music With Vision & Voice.Love this job and want to apply?Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile but will still allow you to upload a resume and cover letter.Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes and to find the best people for WMG.Thanks for your interest in working for WMG. We love it here, and think you will, too.#LI-OnsiteSalary RangeSalary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law.Copyright 2023 Warner Music Inc.
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