Part-time Email Marketing Specialist (Hybrid)
BLR Holdings, Inc. - San Francisco
Work at BLR Holdings, Inc.
Overview
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Overview
Part-time Email Marketing Specialist (Hybrid)
San Francisco, CA | Job #1082987
Location: San Francisco, California
Job Type: Contract
Compensation Range: $30 - 33 per hour
We are looking for a part-time Email Marketing Specialist to drive best-in-class digital marketing execution for one of our top retail clients in the San Francisco bay area. This is an exciting opportunity to be part of a highly talented team focused on developing an innovative digital marketing strategy. This role involves executing and delivering ROI on media spend and working closely with cross-functional team members and other partners. The ideal candidate will be a team player looking to build the brand for long term awareness and loyalty, drive strong performance and has a data driven mindset.
Responsibilities:
- Execute and optimize email marketing campaigns in Klaviyo, including campaign builds, automation flows, segmentation, and A/B testing to drive engagement and sales.
- Maintain and update site content in Shopify, ensuring product pages, promotions, and landing pages align with marketing objectives and brand guidelines.
- Monitor email performance metrics (open rates, click-through rates, conversions) and adjust strategies based on data insights.
- Collaborate with creative and brand teams to develop compelling email content and on-site messaging that resonates with the target audience.
- Work with merchants, pricing and promotions teams, business analysts, and engineers to ensure email and site marketing efforts align with overall business goals.
- Identify opportunities to improve email personalization, segmentation, and automation to enhance customer experience and retention.
- Ensure seamless integration between email marketing, site content, and promotions to create a cohesive digital experience.
- Stay up to date on email marketing trends and best practices to drive innovation and efficiency.
Qualifications:
- Experience with Klaviyo for email marketing preferred, including automation, segmentation, and analytics.
- Familiarity with Shopify for site content management and updates.
- Strong analytical skills to interpret email and site performance data.
- Ability to collaborate cross-functionally with creative, brand, merchandising, and experience partnering with agencies and vendors.
- Detail-oriented with strong project management skills and a 'Test and learn' mentality.
- Strong collaboration skills and experience partnering with agencies, vendors, and internal teams.
- Bachelor's degree or comparable working experience.
Skills:
JOBID: 1082987
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