SEO Performance Marketing Specialist
TBC Corporation - Palm Beach Gardens, Florida, United States,![TBC Corporation](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at TBC Corporation
Overview
- Apply
Overview
Plan and execute various types of performance marketing campaigns including SEM Text ads, Performance Max, Remarketing and Display advertising. Develop and deploy campaigns successfully across various publishers, channels, including search engines, and display networks.
Continuously analyze and optimize campaigns to improve performance and ROI.
Conduct data analysis and monitor KPI performance to help strategize and make decisions to enhance campaign performance.
Monitor and manage digital advertising campaigns across multiple channels and publishers.
Collaborate with cross-functional teams (brand creative teams, web analytics teams, web dev teams) to ensure successful campaign execution.
Track and report on key performance metrics.
Provide insights and recommendations for future optimization.
Manage budgets to ensure daily budget pacing over media flights stays consistent. Ensure CPCs and media buys are within ideal standard ranges.
Conduct market research and competitive analysis to inform campaign strategy.
Build and maintain strong research and competitive analysis to inform campaign strategy.
Conduct keyword research to identify new opportunities for ranking and to improve current existing content.
Ability to identify and resolve technical website issues that affect indexation and ability to have content crawled.
Research and execute a content development strategy to help brand presence in search engine results.
Other duties as assigned.
Minimum Requirements:
Minimum of 5 years’ demonstrated work experience in both SEO & SEM Management.
4-year bachelor’s degree preferred.
Experience in agency setting or corporate environment preferred.
Working knowledge of HTML, CSS, JavaScript.
Expert level experience in Excel.
Advanced knowledge of Microsoft Powerpoint, Outlook, and Word.
Strong verbal and written communication skills, including the ability to present and visualize data.
Previous experience utilizing Google Analytics, Google Ads, Microsoft Ads, Google Editor, Google Search Console, and BrightEdge or Conductor.
Bilingual in Spanish/English is a plus.
Benefits:
Competitive compensation.
Tuition reimbursement.
401k plan with a company match. Immediate 100% vesting.
Comprehensive benefits including medical, dental, and vision.
Company paid short term disability and employer subsidized long term disability.
Company paid life insurance.
Discounted tire purchasing.
And more!
TBC Corporation is an Equal Opportunity Employer and maintains a Drug-Free Work Environment.
#J-18808-Ljbffr