Retail Marketing Manager
Netspend Corporation - Austin, Texas, us, 78716![Netspend Corporation](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Netspend Corporation
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Overview
www.ouro.com .What you'll be doing:The Retail Marketing Manager is a pivotal role focused on growing our retail business by developing and executing various marketing campaigns across our partner ecosystem. As a Retail Marketing Manager, you will report to the Field Marketing Director who leads retail marketing initiatives at Ouro. As a Retail Marketing Manager, you will have the opportunity to identify opportunities for improvement as well as to communicate and advocate retailer goals and needs within Ouro to ensure an exceptional partnership satisfaction experience. The Retail Marketing Manager must have excellent communication skills, a willingness to learn, and the ability to execute your ideas across all levels of the organization.Key Responsibilities:Marketing Strategy : Develop and implement comprehensive retail marketing strategies to support sales objectives, enhance brand visibility, and drive consumer engagement in retail channels.
Campaign Development : Plan and execute marketing campaigns, including in-store promotions, point-of-sale materials, and retail events, to attract and retain customers.
Partnership Management : Collaborate with retail partners to develop co-marketing initiatives and ensure consistent brand messaging and effective promotion of Netspend products.
Market Analysis : Conduct market research and analysis to identify trends, opportunities, and consumer insights that inform marketing strategies and tactics.
Cross-Functional Collaboration : Work closely with sales, product development, and creative teams to align marketing initiatives with business goals and ensure seamless execution of campaigns.
Budget Management : Develop and manage the retail marketing budget, ensuring efficient allocation of resources and achieving a strong return on investment.
Performance Tracking : Monitor and analyze the performance of retail marketing campaigns, providing regular reports and insights to senior management, and adjusting strategies as needed to optimize results.
Brand Management : Ensure brand consistency across all retail marketing materials and communications, adhering to brand guidelines and standards.
Job Requirements:Experience : Minimum of 5-7 years of experience in retail marketing, with a proven track record of developing and executing successful marketing campaigns.
Retail Knowledge : Deep understanding of the retail landscape, including experience working with major retail partners and knowledge of in-store marketing tactics.
Analytical Skills : Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
Project Management : Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
Communication Skills : Exceptional verbal and written communication skills, with the ability to effectively present ideas and collaborate with internal and external stakeholders.
Creative Thinking : Innovative thinker with a passion for creating engaging and effective marketing campaigns.
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