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Now Hiring: Director of Marketing/Public Relations

Position: Director of Marketing/Public Relations

Salary Range: $60,000 - $70,000 annually

Job Summary:

Boyd Memorial Hospital is seeking a dedicated and experienced Director of Marketing to lead the execution, analysis, planning, control, and evaluation of marketing and public relation efforts; build strategic relationships with the community; conduct a variety of outreach activities; and lead the outreach committee meetings.

Key Responsibilities:

1. Community Outreach and Education

1. Creates an annual outreach plan.
2. Develops plans to recruit, train, and utilize volunteers.
3. Attends relevant community meetings; participates in relevant councils and committees.
4. Schedules outreach presentations and develops outreach materials.
5. Coordinates special events including appreciation activities.
6. Attends community fairs, career fairs, and other community events to communicate the mission and vision of Boyd Healthcare services.
7. Ensures close collaboration and coordination with external partners, informing them of the function and mission of the Healthcare System.
8. Maintains a calendar of outreach activities, including community events, workshops, appearances, and other communication opportunities.
9. Creates an annual fundraising plan that is in alignment with the hospital's strategic plan.
10. Conducts activities related to establishing and managing annual giving campaigns, event planning, and fundraising activities.
11. Supports and grows special events.
12. Maintains accurate records and provides regular reports on goals in the fundraising plan.

2. Track and Report Performance:

1. Salary and bonuses are based on the growth of the healthcare system.

Performance Metrics:

1. Increases in ER visits.
2. Increases in Clinic visits.
3. Increases in Swingbed admissions.
4. Increases in Acute admissions.
5. Increases in OP testing from outside physicians.

3. Physician Recruitment

1. Assist and coordinate the development of strategic physician recruitment plans.
2. Perform interviews and screening processes to determine candidates' suitability.
3. Create an onboarding process for newly hired Physicians for the healthcare organization.
4. Participate in conferences, job fairs, and Physician Recruitment events.
5. Visit Physician practices to manage understanding of the clinical requirements for recruitment purposes.
6. Coordinate recruitment activities with HR personnel.
7. Monitor and maintain the recruitment budget.
8. Develop and maintain advertising for recruiting efforts.
9. Maintain and manage outstanding communication with potential Physician candidates.

Qualifications:

• Education: Bachelor's degree in Marketing, Communications, or a related field preferred.
• Experience: Minimum of 1 year Marketing experience with social media management and content creation.
• Skills: Strong communication, problem-solving, and interpersonal skills. Proficiency in Microsoft Office Suite.
• Knowledge: Marketing analytics and reporting tools.

Physical Demands and Work Environment:

Physical Demands:

• Ability to sit, stand, and move around for extended periods.
• Capability to lift up to 25 pounds occasionally.
• Manual dexterity for office tasks.
• Standard office environment with occasional travel for recruitment or training activities.
• Adherence to workplace safety and confidentiality protocols.

For more information or to apply, please visit our Careers Page for a downloadable application, and email your resume to Human Resources at HR@boydhcs.org