Digital Marketing Manager - Paid Social
Comoto - Phila, Pennsylvania, United States, 19117![Comoto](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Comoto
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Overview
Comoto Holdings is America's largest and fastest-growing omnichannel platform in the powersports aftermarket-products industry; dedicated to advancing the experience of powersports enthusiasts across the globe. Comoto's brands, RevZilla, Cycle Gear, J&P Cycles, REVER, and Common Tread, deliver premium products, dedicated expertise, engaging media, and passionate customer support of the powersports community, through best-in-class e-commerce and retail experiences.
Job Description
Comoto is seeking experienced digital marketers to join our Performance Marketing team. This in-house team runs the paid marketing channels driving Comoto's revenue and new customer acquisition goals. Reporting to the Vice President of Digital Marketing, this Digital Marketing Manager is responsible primarily for the execution of Social, Display, Video, and OTT channels.
Our next Digital Marketing Manager will be an analytical thinker with some serious Social experience under their belt and an insatiable curiosity to keep upping their game. They will have a proven track record of successful campaign execution from start to finish. You will also have the opportunity to support Comoto's larger media mix (including Paid Search, Shopping, Affiliates). As a key driver of Comoto's growth, the Performance Marketing team is highly visible within the organization and regularly works across teams including the Analytics, E-Commerce, Creative, Video, Merchandising, and Rider Support teams
Our Next Digital Marketing Manager Will:Build and maintain a large Paid Social program to support Revzilla, Cycle Gear, and J&P Cycles ever-expanding catalog of premium gear and partsExecute ad/copywriting testing in order to find the perfect message that calls to every moto enthusiast's heartEvaluate and optimize DPA (Dynamic Product Ads) and Promotional CampaignsManage the day-to-day campaign pacing of multimillion dollar budgetsOptimize the Social portfolio daily to boost star performers and cut the underachieversOversee and optimize Display/Discovery efforts that drive revenue and brand awareness campaign goalsDrive YouTube revenue/reach campaigns to support our expansive in house contentManage OTT campaigns with 3rd party platform to drive brand awarenessDrive aggressive revenue and first-time purchaser growth across Acquisition/Performance channelsQA of own workflow--ad copy, audience management, campaign builds, etc--as well as review of teammates' work to ensure positive customer-facing experienceIdeate new campaigns in conjunction with in-house creative teams to drive resultsOwn and manage vendor/platform relationshipsStay on the leading edge of Digital Marketing for continuous self improvement and mentorship of team membersQualifications
Our Next Digital Marketing Manager Has:
4-6 years working in Digital MarketingE-Commerce experienceExperience managing mid-to-large-scale Paid Social in Facebook, Instagram, and Tik TokEnd-to-end campaign management (planning, launch, testing)Expertise working with different ad types across SocialDeep understanding of Audience managementStrong eye for creative vision and ability to articulate what you are and are not looking for from our in-house creative teamLarge-scale=multi-platform, large product catalog, large budget, daily optimizing, ongoing promotional/content management
Proven ability to lead Display/Discovery, Video, OTT campaigns across multiple vendorsStrong analytical and problem-solving skillsProficiency with Web Analytics tools (eg. Google Analytics, Adobe) including tracking/taggingAdvanced Excel (eg. pivot tables, macros, complex formulas)Experience addressing Marketing Analytics challenges like: attribution, media mix modeling, cross-device reporting
High detail-oriented individual who can manage multiple projectsSelf-starter, able to learn new processes, programs, and tools quicklyThrive in a high-energy, collaborative, team-oriented environmentExtra Credit:
Experience in Paid Search and Shopping campaign managementBI Visualization (eg. Qlik, Tableau) working knowledgeExperience in Reddit and other social media platformsProduct data feed management experienceOmnichannel experience including measurementMotorcycle enthusiast (not a requirement!)
Additional Information
All your information will be kept confidential according to EEO guidelines.