Senior Manager, Growth Marketing
IANS - Boston, Massachusetts, us, 02298![IANS](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.IANS is looking for a highly skilled and digitally focused Senior Manager, Growth Marketing to join our marketing team. Reporting directly to the Senior Director, Demand Generation, the ideal candidate has a strong track record of planning, building and managing integrated campaigns to drive awareness, demand, pipeline and bookings. This individual is excited by the challenge of working in a cross-functional capacity at a hyper-growth company in the fast-moving cybersecurity space.Responsibilities
Campaign strategy and planning:
Collaborate with the Senior Director, Demand Generation, and other key stakeholders to develop comprehensive campaign strategies aligned with business objectives, target audience, and marketing budgets.Develop and execute digital marketing campaigns:
Plan, create, and implement integrated digital marketing campaigns across multiple channels, including digital, email, social media, events, and content marketing.Content creation and coordination:
Work closely with the Content & Communications team and external agencies to develop engaging campaign content, such as landing pages, videos, webinars, emails, social media posts, and advertisements.Lead generation and nurturing:
Implement digital lead generation strategies to capture and nurture leads throughout the buyer's journey, using marketing automation tools and CRM systems.Analytics and reporting:
Monitor campaign performance, track key metrics, and provide regular reports to evaluate campaign effectiveness and recommend optimizations for future campaigns.Budget management:
Ensure effective utilization of allocated marketing budgets by closely monitoring campaign expenses and optimizing spend to achieve maximum ROI.Collaborative teamwork:
Collaborate cross-functionally with other internal teams, including research, sales, and product, to align campaign messaging and ensure consistent brand communication.Qualifications
Experience:5+ years of experience in B2B digital marketing campaign development and management.Experience marketing to cybersecurity or IT security professionals.Expertise in account-based marketing methodologies and tools (Zoom MarketingOS, 6Sense or similar).Strong understanding of Salesforce CRM (or similar) and marketing automation platforms (Pardot, Marketo or similar).Exceptional project management skills:
Proven ability to manage multiple campaigns simultaneously, meet deadlines, and deliver high-quality results. Strategic mindset:
Ability to think strategically, develop digital-first campaign strategies aligned with business goals, and execute tactical plans to achieve measurable outcomes. Data-driven approach:
Proficient in analyzing marketing data, metrics, and trends to optimize campaigns and improve performance. Excellent communication skills:
Strong written and verbal communication skills, with the ability to create compelling campaign content and collaborate effectively with cross-functional teams. Creative thinking:
Demonstrated ability to think creatively, develop innovative campaign ideas, and execute them effectively. Team player:
Proven track record of working collaboratively in a team-oriented environment, with the ability to build relationships and influence stakeholders at all levels. Provide leadership and guidance to junior team members. Self-Starter:
Ability to take initiative, work independently, and thrive in a fast-paced environment. Must have the drive to identify opportunities and create solutions without constant direction.
Education:
Bachelor's degree in marketing, business administration, or a related field.
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